Stephan Shakespeare

Founder & CEO

One of the pioneers of internet research, Stephan has been the driving force behind YouGov’s innovation-led strategy. He is the CEO of YouGov, having previously been both Non-Executive Chair (2023-25) and CEO (2000-23). He was Chair of the Data Strategy Board for the Department of Business, Innovation and Skills 2012-13 and led the Shakespeare Review of Public Sector Information. He is a commissioner for the Social Metrics Commission, an independent charity dedicated to helping UK policy makers and the public understand and take action to tackle poverty. Stephan has an MA in English Language and Literature from Oxford University.

UK

INT

Will a publicly-owned Greater Anglia stay on the right track?

Sainsbury’s deal to sell Argos falls through – but will the retailer find another buyer?

JD Wetherspoon set to open 15 new pubs across the UK – and the public may welcome their arrival

Coca-Cola looks to sell Costa – but where does the coffee chain stand with the UK public?

Will an acquisition take Metro Bank to the next level?

Toby Carvery cut down an ancient oak tree – did the public roast them for it?

As Monzo reportedly mulls a UK float, how is the fintech bank perceived by the UK public?

Liverpool won their 20th league title – but they were already the Premier League’s strongest brand

Primark’s CEO resigns under a cloud – but has it affected opinion of the high street brand?

Have Trump tariffs affected willingness to invest in the stock market?

abrdn re-rebrands to aberdeen - but what do people think of the change?

Topshop teases a possible high street return – but do the public actually want it back?

Octopus wraps its tentacles around Thames Water’s customers – will they welcome the energy giant’s involvement?

Thames Water’s confrontation with Ofwat could worsen its already poor public standing

UEFA is courting crypto sponsors for the Champions League – here’s why it makes sense

Cadbury’s shrinking Animals had a not-so-sweet impact on its brand perceptions

Currys’ strong brand is helping it generate takeover interest

Klopp’s impending resignation has been good for Liverpool’s brand

Fujitsu brand health plummets following the broadcast of Mr. Bates vs. The Post Office

Business is more supportive of the minimum wage hike than you might expect

Luke Littler loses, but could he expand the audience for professional darts?

Were negative headlines about the Elgin Marbles good news for the British Museum?

Which supermarket Christmas ads have the UK public actually noticed?

The UK is buzzing about a Grand Theft Auto trailer – that hasn’t even debuted

Did Apple’s Scary Fast event trick or treat the public?

Netflix hikes prices – but will it negatively affect the streaming giant’s public perceptions?

Waitrose’s brand perceptions improve amid talk of a deal with Amazon for online groceries

Next raises its profit forecast again – but why is the brand beating expectations?

Why Wilko’s found home on The Range

Muted enthusiasm for Rugby World Cup 2023 – but why?

Wilko is still a strong brand

Are banks forcing a "cashless society" - or accepting the inevitable?

Waitrose launches its first meal deal – but can it attract consumers on a budget?

Has Nationwide’s £100 giveaway made an impact on the public?

How viewing limits and a lack of X-citement have affected Twitter’s brand perceptions

Britons are more positive about the FIFA Women’s World Cup 2023 than the men’s tournament in Qatar