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Singapore Consumer Sentiment Tracker

Monthly tracker of confidence, concerns, and consumer spending in Singapore.

Keep your finger on the pulse

Track how Singaporeans feel about:

  • The economy and their personal financial outlook
  • Cost of living and other key concerns
  • Spending power and category-level wallet shifts

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How it works

  • Sample size: 1,000 nationally representative Singaporeans per wave
  • Frequency: Monthly, fielded in the last week of each month
  • Deliverables: Results via YouGov’s interactive dashboard, updated monthly
  • Historical data: Full access to previous waves when you subscribe
  • Bonus hot topics: Free quarterly questions added by YouGov
  • Flexibility: Add custom questions* for deeper exploration

*Additional cost applies


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Why this tracker?

  • Consistency: Track sentiment wave on wave, with access to historical data for long-term trends
  • Clarity: Identify the top concerns shaping consumer outlook, from inflation to unemployment
  • Depth: Compare behaviours across age, gender, ethnicity, and income groups

Use these insights to anticipate change, inform strategy, and make confident decisions.


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Why YouGov?

Global reach

Millions of panellists worldwide, engaged and incentivised to share their views every day.

Advanced analytics

Intuitive dashboard lets you navigate, analyse, and present results with ease.

Connected data

Our continuous conversations with panellists links behaviours, attitudes, and sentiment across time.