
Keep your finger on the pulse
Track how Singaporeans feel about:
- The economy and their personal financial outlook
- Cost of living and other key concerns
- Spending power and category-level wallet shifts

How it works
- Sample size: 1,000 nationally representative Singaporeans per wave
- Frequency: Monthly, fielded in the last week of each month
- Deliverables: Results via YouGov’s interactive dashboard, updated monthly
- Historical data: Full access to previous waves when you subscribe
- Bonus hot topics: Free quarterly questions added by YouGov
- Flexibility: Add custom questions* for deeper exploration
*Additional cost applies

Why this tracker?
- Consistency: Track sentiment wave on wave, with access to historical data for long-term trends
- Clarity: Identify the top concerns shaping consumer outlook, from inflation to unemployment
- Depth: Compare behaviours across age, gender, ethnicity, and income groups
Use these insights to anticipate change, inform strategy, and make confident decisions.