Travel, transport & auto

Through both its collection of new data and its historical detail, YouGov BrandIndex has enabled us to actively track our brand KPIs and confirm our strategic choices in real time, especially with sponsoring the Tour de France. In addition, the Client Service team provides us with pro-active support needed to enable a meaningful interpretation of the data as we require it."

“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”

“Our team have been extremely impressed with YouGov Surveys - it’s by far the quickest way of getting research turned around. It is a very intuitive platform to use, making it an incredibly efficient way of delivering insights to our key decision-makers. By using YouGov Surveys: Self-serve, we now have a tool that helps us to understand our customers in depth, in an extremely cost-effective way.”

“The Freedom of Mobility Forum DNA is made of facts and data. Our collaboration with YouGov was a natural move, starting our second edition of our live debate. We wanted to get exclusive data. The survey’s significance lies in its ability to gauge the appetite for change in mobility habits across five countries. By revealing that less than 10% of respondents have made profound changes in their transportation options, it underscores the need for greater shifts toward greener mobility. Additionally, recognizing younger generations as key drivers of change emphasizes the role they play in shaping sustainable transportation practices.”

"YouGov have been our most trusted consumer insights partner over the past 4 years, going above and beyond the boundaries of the BrandIndex tool. Their services, data and insights have become a core pillar of our brands and our business. We look forward to many more years of fruitful collaboration.”

"YouGov's brand tracking is a great tool to track the development of the perception of our brand's globally improving competitor intelligence. YouGov analysis plays a pivotal role in our brands’ business review bringing consumer brand perception point of view to the table.”

“YouGov was extremely prompt in delivering the project. They were very receptive to our suggested changes and provided sound advice on how we could reduce bias."