Andrew Farmer
UK 
US 
INT Trust in the age of generative AI
How to test marketing messaging & ad creative with your audience
Four ways market research helps in a crisis
Three ways YouGov uses research data to get media exposure
Six ways custom research helps grow your brand
5 tips for using data to perfect your PR pitch
Five advantages of panel-powered online surveys
Ten top tips for creating a thought-leadership survey that generates media coverage
The most seen and best liked ads of the past five decades
Business confidence trails consumer confidence amid Brexit fears
Consumer confidence at highest level since May 2014
Deteriorating workplace mood casts doubt on underlying economic strength
Wearables sector grows as smartwatches increase in popularity
Consumer confidence dips in face of market concerns and Brexit uncertainty
Macmillan Cancer Support tops YouGov’s 2015 CharityIndex rankings
Stock market jitters fail to dent UK consumer confidence
Consumer confidence dips for second consecutive month
Retailers could face “Black Friday hangover” as Christmas approaches
Credit card debt gap between the financially secure and the over-indebted widens
British households’ expected Christmas spending falls to £796
Consumer confidence falls as fears for the future grow
Wearables: As successful as tablets were at same stage – but problems may lie ahead
Consumer confidence edges up to 17-month high
Class in a glass: the poshest beers revealed
One in six over-50s have taken advantage of new annuity rules
2-in1 devices set to serve bitter pill to tablet manufacturers
Crisis in the North East: consumer confidence falls dramatically behind other regions
Market tremors see UK consumer confidence dip
Airport VAT: WH Smith hit more than Boots
SIM-only on the march as consumers hold on to handsets for longer
Consumer confidence at highest level since September 2014
6 in 10 expect interest rate increase
Macmillan Cancer Support tops YouGov’s 2015 mid-year charity rankings
South East has highest consumer confidence in UK
Multi-tablet households on the rise as overall penetration stalls
2015 YouGov Design of Data Award winner announced