Andrew Farmer

Global Head of PR and Editorial

UK

US

INT

Trust in the age of generative AI

How to test marketing messaging & ad creative with your audience

Four ways market research helps in a crisis

Three ways YouGov uses research data to get media exposure

Six ways custom research helps grow your brand

5 tips for using data to perfect your PR pitch

Five advantages of panel-powered online surveys

Ten top tips for creating a thought-leadership survey that generates media coverage

The most seen and best liked ads of the past five decades

Business confidence trails consumer confidence amid Brexit fears

Consumer confidence at highest level since May 2014

Deteriorating workplace mood casts doubt on underlying economic strength

Wearables sector grows as smartwatches increase in popularity

Consumer confidence dips in face of market concerns and Brexit uncertainty

Macmillan Cancer Support tops YouGov’s 2015 CharityIndex rankings

Stock market jitters fail to dent UK consumer confidence

Consumer confidence dips for second consecutive month

Retailers could face “Black Friday hangover” as Christmas approaches

Credit card debt gap between the financially secure and the over-indebted widens

British households’ expected Christmas spending falls to £796

Consumer confidence falls as fears for the future grow

Wearables: As successful as tablets were at same stage – but problems may lie ahead

Consumer confidence edges up to 17-month high

Class in a glass: the poshest beers revealed

One in six over-50s have taken advantage of new annuity rules

2-in1 devices set to serve bitter pill to tablet manufacturers

Crisis in the North East: consumer confidence falls dramatically behind other regions

Market tremors see UK consumer confidence dip

Airport VAT: WH Smith hit more than Boots

SIM-only on the march as consumers hold on to handsets for longer

Consumer confidence at highest level since September 2014

6 in 10 expect interest rate increase

Macmillan Cancer Support tops YouGov’s 2015 mid-year charity rankings

South East has highest consumer confidence in UK

Multi-tablet households on the rise as overall penetration stalls

2015 YouGov Design of Data Award winner announced