Jake Palenicek

Head of Custom Research, UK

Jake leads the Custom Research team in the UK. He is an experienced research and data consultant with over 20 years’ experience on both the client and agency sides. His team helps clients answer the key questions that face their organisation using advanced research methods and expert analytics, in combination with YouGov’s powerful suite of data resources.

He joined from Barclays Wealth where he led research for the international high net worth and intermediaries divisions of the bank, delivering a number key strategic initiatives into the business. Prior to that Jake has worked at ICM research and at TNS/Research International in the financial services and consulting branches of the business.

Jake has degrees from the University of Leicester and the London School of Economics.

SMEs want banks to do more to support business

Most Brits trust banks but don’t think they work in customers’ interests

What have you missed since you last did a segmentation?

Five ways millennials are banking differently

Public attitudes to inheritance tax

The new retirees

The latest generation of first time buyers