Justin is Head of Digital, Media and Technology team (UK) and has worked at YouGov for 11 years, having previously worked at TNS / Kantar and BDRC Continental Research. He works across a wide range of project types and is currently leveraging AI to provide more in-depth qualitative insights from large amounts of open-ended verbatim text in surveys, at a cost-effective price point. His qualifications include: A distinction in the MRS Advanced Certificate in Market & Social Research Practice and from the Association of Project Management Group – PRINCE2 Foundation and Practitioner level.