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Justin Marshall

Head of Digital, Media, and Technology

Justin is Head of Digital, Media and Technology team (UK) and has worked at YouGov for 11 years, having previously worked at TNS / Kantar and BDRC Continental Research. He works across a wide range of project types and is currently leveraging AI to provide more in-depth qualitative insights from large amounts of open-ended verbatim text in surveys, at a cost-effective price point. His qualifications include: A distinction in the MRS Advanced Certificate in Market & Social Research Practice and from the Association of Project Management Group – PRINCE2 Foundation and Practitioner level.

UK
What different generations use AI for
Which AI brands have the most satisfied users?
UK AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum
Subscriber shifts: Analysing 2024 churn trends in streaming