Louise Vacher

Louise has been at YouGov since 2013 and has worked in market research for over 25 years. An experienced quantitative researcher, her areas of expertise include innovation, branding, customer satisfaction, market understanding, segmentation and product testing. 

She specialises in providing clients in the consumer sector with strategic guidance across a range of business issues, covering domestic and global markets. Louise has extensive experience working with clients in the food and drink, retail, and hospitality industries and has provided consultation to clients such as Whitbread, General Mills, Diageo and Morrisons. 

She previously worked on the client side for Nestlé UK as well as for several major agencies in the UK and Australia. Louise graduated from Cambridge University.