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Sarah Ledoux

Doctoral Researcher, Political Analytics team

Sarah is a doctoral candidate on placement at YouGov with the Political Analytics team, working on the development of new methods to examine survey open-response data.  In her PhD at the University of Manchester, she is applying advanced quantitative text-as-data analysis to compare communication strategies on social media and in congress. She has previously worked with research teams at the British Election Study, University of Bath, Universidad Tecnologica Centroamericana, World Bank, USAID and Overseas Development Institute.

UK
How the riots dominated the public’s news attention
What were the most memorable news stories about each party at the 2024 general election?
Why are Britons voting Labour?
Election betting scandal cuts through with public
General election week 3: what stories did Britons notice most?
General election 2024: What news story is the public hearing about the most?