Due to increased production costs, Toblerone have recently reduced the size of their chocolate bars in order to keep them the same price. When a food company is considering what to do in this situation, which of the following would be your preference?

Due to increased production costs, Toblerone have recently reduced the size of their chocolate bars in order to keep them the same price. When a food company is considering what to do in this situation, which of the following would be your preference? Published on 11 November 2016 → Survey conducted on 11 November 2016 on 6382 GB adults

All adults

Region

Gender

Politics

Age

Prefer they kept the size of the product the same and raised the price

56%

Prefer they kept the price the same and reduced the product size

22%

Don’t know

22%

Prefer they kept the size of the product the same and raised the price

56%

Prefer they kept the price the same and reduced the product size

22%

Don’t know

22%

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