[US-recording] Who’s flying high? A look at the airlines winning across the U.S.

U.S. travelers have many airlines to choose from, whether they are flying domestically or abroad. But when it comes time to book, which airline brands are top of mind, and why?

Rewatch YouGov experts reveal the airlines U.S. travelers are most likely to consider. Based on surveys of more than 23,000 consumers, the session will explore how preferences vary by gender, generation, and more.

In addition to the most considered airlines, we’ll examine the top brands across customer satisfaction, perceived value, and quality. Our experts will also take a closer look at Southwest’s customer profile to understand the real customer opinions and experiences that underlie the rankings.

The webinar will highlight:

• Which airlines are most considered among consumers looking to book a flight in the next 12 months
• How airline preferences differ among men and women, and different generations
• The impact that Quality and Value have on purchase consideration
• Southwest’s customer profile and how Americans view the brand

Meet the speakers

Kenton Barello, Vice President, YouGov

Kenton Barello is a Vice President with YouGov focused on enterprise clients. Kenton holds an MBA from DePaul University in Marketing Planning and Strategy and a Bachelor of Journalism from the University of Missouri.

He has over fifteen years of experience working with organizations of all sizes to help them best leverage market research for growth and ROI. At YouGov, Kenton and his team leverage syndicated and custom data and analytics tools to help companies in the Travel & Tourism and FMCG industries understand and analyze customer opinion and behavior.

John Newell, Field Marketing Manager, YouGov

John Newell serves YouGov as a Marketing Manager, where he leads on a webinar series, data trend reports, and integrated marketing programs in the U.S. and UK. He has deep experience conducting survey analyses and building research presentations for YouGov's industry-specific reports.

He previously worked at Spotlight Sports Group where he led all marketing and PR activities across the U.S., UK, and Europe.

YouGov

YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 64 markets, we deliver unsurpassed accuracy, to inform better, more impactful decisions.

When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.

YouGov /Research Reality