29% have a very strong attachment to their county, with identity strongest in Cornwall

33% of Britons have witnessed shoplifting in the last 12 months, but young people don’t see it as a serious crime

Significant numbers of Labour, Lib Dem and Green voters are prepared to vote tactically for each other, as well as the Conservatives, to stop Reform UK

Love Actually is the top romcom among Britons, with several Richard Curtis films having won the nation’s hearts

Opinion towards Keir Starmer recovers following leadership crisis

Only one in three Britons describe their local high street as being in a good state

How often do Britons let the tears flow? What is likely to make Britons cry? Is it acceptable to cry at work?

Labour are down to just 15% in our first figures in the run up to the 2026 election

Just 24% of 2024 Welsh Labour voters believe either the UK or Welsh governments are doing a good job

Just 12% of Britons believe that Burnham would be a worse prime minister than Starmer