Lesley Simeon

Content Writer

UK

US

INT

APAC Biggest Brand Movers - October 2024

Indulging in luxury - How popular are high-end stays in Great Britain?

Fly business, pay less with Delta Air Lines - How has the carrier done since 2019

Have American travel habits shifted in 2024?

Travel planning 101 - Which resources do Americans rely on when planning their travel itineraries?

Pop-up fatigue? 45% of Britons say pop-up events are just expensive Instagram opportunities

Halloween in Britain: Unravelling British shopping preferences, spending patterns

Halloween in the USA: Unravelling American shopping preferences, spending patterns

APAC Biggest Brand Movers - September 2024

Gatorade powers up to the top as Australia’s Biggest Brand Mover for August 2024

APAC Biggest Brand Movers - August 2024

John Lewis anticipates further profit growth - How has the brand done in the recent past?

AI integration into products has a no major impact on two in five consumers’ purchasing decisions

Where are viewers most likely to notice promotional campaigns for new movies?

To trust or not to trust - Consumers trust German products the most, Chinese ones the least

Vacation spending - food, accommodations take priority over shopping, transport

Has public perception of generative AI shifted?

Fewer than a quarter of consumers are interested in ‘limited edition’ beverages, survey finds

Decoding the metaverse - A multi-market exploration of knowledge and excitement

From groceries to clothes - Items consumers would consider quick delivery services for

Why we pirate - The extent and motivations of illegal content consumption

Buying insurance - Which channel do consumers prefer?

Buying travel services - Do consumers prefer physical or online retailers?

Online vs offline - How consumers across markets buy books

Are Aussie coffee drinking habits changing in the face of rising prices?

Data spotlight: What are the most common allergies troubling Americans?

Data spotlight: What are the most common allergies troubling Britons?

Football Buzz Movers: July 2024 (Chelsea gains across regions)

APAC Biggest Brand Movers - July 2024

Do nutrition labels sway shoppers? The impact on consumers’ food purchases

Money matters - Are social media influencers useful sources of information on finance?

Does diversity and inclusion in products, staff or advertising impact buyers’ purchase decisions?

Do users find information from social media tech influencers helpful? Nearly three in five do

Do social media users find fitness and exercise advice by influencers on these platforms useful?

Information on social media - How useful is influencer advice on travel and media?

Would people be interested to watch AI-generated musicians live in concert?