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Which brands are Thai consumers most likely to recommend?
Trust and advocacy go hand in hand when it comes to long-term brand success. That’s why understanding how often your customers recommend your brand is one of the clearest signals of performance.
YouGov’s Most Recommended Brands 2025 report celebrates the brands that current customers are most likely to recommend to others, revealing the true power of brand advocacy.
About the Global Report
The global edition of YouGov’s Most Recommended Brands report is powered by over 1 million interviews across 28 markets. It reveals the top brands globally and in 10 featured countries, including the UAE, UK, US, Germany, Singapore, Indonesia, and more.
Spotlight on Thailand
Using YouGov BrandIndex data collected from June 2024 to May 2025, we’ve ranked the top 10 brands in Thailand based on positive Recommend scores among current customers. These rankings reflect the brands that truly win over Thai consumers.
Top 10 most recommended brands in Thailand
Leading the list in Thailand, Levi’s secures the top spot with a stellar Recommend score of 89.6 (globally ranked 3rd), reflecting its strong brand heritage, quality craftsmanship, and loyal following.
Close behind is Nike, ranked #2, with a score of 88.9, celebrated for its cutting-edge athletic wear, inspirational branding, and consistent product innovation.
At #3 is Lee, with a score of 88.7, known for its durable denim and authentic American style, maintaining strong consumer appeal through timeless design and trusted quality.
Most improved brands in Thailand
Among the most improved brands in, Be Nice takes the lead with an impressive 8.2-point jump in its Recommend score, signaling renewed relevance in the digital payments space. Expedia follows closely with a 7.2-point rise, reflecting growing consumer confidence in its services. At #3, Systema records an 7.1-point improvement, marking its growth in the e-commerce landscape.
These rankings show which brands are winning trust, and how consumer advocacy is evolving across categories. Whether you’re leading or looking to grow, understanding what drives recommendations is key to staying ahead.
Uncover where your brand ranks amongst competitors
Whether you're tracking your brand's momentum or learning from the ones leading the way, YouGov BrandIndex helps you stay ahead with always-on consumer intelligence.