Which brands are successfully capturing consumer attention through advertising?

YouGov BrandIndex monitors public perception of thousands of brands daily across 16 key brand health metrics to identify standout performers.

In September 2025, Maarud was named YouGov’s Advertiser of the Month in Norway, following a notable 8.8 percentage point increase in Ad Awareness, rising from 8.0% to 16.9%. This uplift coincides with Maarud’s new campaign launch in late August, developed in partnership with Nord DDB, marking a fresh creative direction for the brand.

The campaign introduced Intense Cheese & Red Pepper chips with a bold 3D ad experience, where chips appeared to explode out of the screen—an innovative format designed to grab attention and reflect the product’s flavor intensity. The campaign ran across digital and outdoor formats, reinforcing Maarud’s playful and bold brand identity.

Kiwi Delivers Everyday Value with Seasonal Launches

Kiwi, Norway’s leading discount grocery chain, also saw a strong performance in August 2025, with Ad Awareness increasing by 8.3 percentage points, from 44.4% to 52.7%.

The brand’s visibility was boosted by its autumn product launches, including new ready-to-eat meals, seasonal produce, and exclusive items like Grilstad Fusion salami and LoveMade organic baby food. Kiwi’s consistent messaging around affordability and freshness continues to resonate with Norwegian consumers.

Specsavers Engages with Humour and Health Awareness

Specsavers recorded an 8.1 percentage point increase in Ad Awareness, rising from 21.1% to 29.2%. The brand’s success was driven by its “The Whole Conversation” campaign, launched in August 2025, which tackled mild hearing loss with warmth and wit.

Directed by BAFTA-winner Declan Lowney, the campaign used humorous scenarios to show how missing just a few words can change the meaning of a conversation. Running across TV, cinema, digital, and print, the campaign encouraged viewers to book free hearing checks and highlighted Specsavers’ audiology expertise.

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Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Norwegian adults aged 18+ between September 1st and September 30th, 2025. Learn more about BrandIndex.