New partnership brings together YouGov Shopper's consumer panel and Accurat's mobility intelligence across Belgium, the Netherlands and Germany.
YouGov Shopper and Accurat today announced a strategic partnership that will help retailers across Belgium, the Netherlands and Germany gain a deeper understanding of shopper behavior by connecting insights from YouGov Shopper’s consumer panel with Accurat’s mobility data.
The collaboration brings together YouGov Shopper's consumer behavior expertise with Accurat's privacy-first location intelligence capabilities, helping retailers understand not only what customers buy, but also where they shop at location level and how behavior changes over time.
By combining complementary datasets, retailers will be able to better understand shopper loyalty, switching behavior, and competitive dynamics across national markets as well as within specific regions.
Retailers are under constant and increasing pressure to understand not just what is happening in their national markets, but also in their sales regions. Moreover, they face pressure to react fast to unforeseen market developments of local competition. It is precisely here that our partnership with Accurat helps us provide our retail clients with complementary insights. Together, we're helping our retail clients make better, faster decisions with greater confidence.
Shopper behavior comes to life when you combine what people buy with what they actually do. By connecting our mobility intelligence with YouGov Shopper's panel data, we're helping retailers gain richer insight into shopper behavior at both the regional and local level. This partnership is a natural fit: two privacy-first, data-driven organizations coming together to help retailers move from nation assumptions to local, actionable insight.
The partnership is focused on enhancing and validating both organizations’ data assets while exploring opportunities to develop complementary solutions that deliver additional value for clients.
Accurat's insights are derived from anonymized, aggregated location data provided by consumers who have explicitly consented to its use. The company's privacy-first approach is designed to ensure robust data protection and GDPR compliance while delivering actionable market intelligence.
Together, YouGov Shopper and Accurat aim to provide retailers with a broader perspective on consumer behavior, helping them make smarter decisions around loyalty, growth and competition across Belgium, the Netherlands and Germany.
For more information, please contact:
YouGov – Anne-Kathrin Sonnenberg – Anne-Kathrin.Sonnenberg@yougov.de
About YouGov
YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world’s largest research networks.
Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world.
YouGov /Research Reality
For further information, visit yougov.com.
About Accurat
Accurat is an AI-powered market research company active in the Benelux, Germany and France. By analyzing real-world consumer behavior and combining location data from businesses, customers and competitors, we deliver clear, actionable insights. Thanks to our large panel sizes and focus on actual behavior, our clients describe us as “market research on steroids".
For further information, visit accurat.ai.
