When a company that provides a digital service or app that you use frequently adds AI functionality to it, how would you describe your typical reaction as being?

When a company that provides a digital service or app that you use frequently adds AI functionality to it, how would you describe your typical reaction as being? Published on 7 April 2025 → Survey conducted on 7 April 2025 on 3806 GB adults

All adults

Region

Gender

Politics

Age

Very positive

Fairly positive

10%

Neither positive nor negative

27%

Fairly negative

20%

Very negative

14%

Don't know

10%

N/A - I do not use a digital service or app frequently that has had AI functionality added

17%

Very positive

Fairly positive

10%

Neither positive nor negative

27%

Fairly negative

20%

Very negative

14%

Don't know

10%

N/A - I do not use a digital service or app frequently that has had AI functionality added

17%

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