When a company that provides a digital service or app that you use frequently adds AI functionality to it, how would you describe your typical reaction as being?

When a company that provides a digital service or app that you use frequently adds AI functionality to it, how would you describe your typical reaction as being? Published on 7 April 2025 → Survey conducted on 7 April 2025 on 3806 GB adults

All adults

Region

Gender

Politics

Age

Very positive

Fairly positive

10%

Neither positive nor negative

27%

Fairly negative

20%

Very negative

14%

Don't know

10%

N/A - I do not use a digital service or app frequently that has had AI functionality added

17%

Very positive

Fairly positive

10%

Neither positive nor negative

27%

Fairly negative

20%

Very negative

14%

Don't know

10%

N/A - I do not use a digital service or app frequently that has had AI functionality added

17%

Who's most to blame when AI goes rogue?

AI is becoming part of UK adults' health information journey

As new EU rules on AI come into force, what do the public think of LLM-generated content?

[UK recording] Trust in the age of generative AI

To what extent do you think that films should be eligible for awards like Oscars or Baftas if they are made with the help of artificial intelligence (AI)?

Do you think it is acceptable or unacceptable for employers to use artificial intelligence (AI) to help narrow down job applicants for roles?

How intelligent Brits think robots are

What Model Context Protocol (MCP) means for market research

What different generations use AI for