Will Brits purchase from a brand based on the conditions of their worker?
To what extent, if at all, would it affect your purchasing behaviour towards a brand if it emerged that they treated their staff badly (e.g. poor working conditions, not paying minimum wage)?
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To what extent, if at all, would it affect your purchasing behaviour towards a brand if it emerged that they treated their staff badly (e.g. poor working conditions, not paying minimum wage)?
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