America’s Most Popular Brands

According to popularity data from YouGov Ratings, Ziploc is the most popular brand, beating out Hershey’s Kisses and M&M’s for the top spot.

null

Learn more about YouGov Ratings, and see the full list of 1979 brands.

Related topics

Related content

Brand analysis: Sneaker brand Hoka is gaining pace in the U.S. in 2026

How men and women in the U.S. differ in gift-giving habits

Do Americans care about brand values? Trust leads overall, but priorities shift by generation

Home improvement in the U.S. is hands-on but rarely fully DIY

Gen Z apparel shopping: What sets the younger generation apart from the overall population?

Valentine’s Day diners: Who they are and where they eat

How brands can win with TikTok’s multi-platform audience

Globetrotter guide: US international traveler outlook 2026

What Americans cared about in 2025: Retail, values, and the evolving shopper

Which holiday ads are gaining the most attention in the US so far in 2025?

How to connect research data with AI-driven audience activation

The road ahead: US next-gen car outlook 2025

What America's Gen Z really wants from brands: Values, ethics & authenticity

US digital banks rise as legacy banks rebound in YouGov’s best banks 2025

US banking rankings: YouGov's best banks 2025

Rising costs are changing how Americans dine out

Check, please: US dining out report 2025

US consumers react to Ben & Jerry’s leadership change and brand activism

Holiday shopping 2025: What Americans buy, spend, and value at Christmas

Beauty standards: US personal care brand rankings 2025

Most consumers have car insurance – and most are satisfied with it

Cart of the deal: America’s appetite for Black Friday & Cyber Monday 2025

From price to range: what drives tire choice for gas vs. EV owners

How Gen Z and other generations perceive healthcare and pharma in the U.S.

How Gen Z eats out: Top restaurants, dining habits, and food values

How Gen Z shops in the US: Is the most online generation really buying online?

Screens, streams, and scrolls: State of US media consumption in 2025

How Gen Z shops in the UK

Racing for attention: Santander’s push for visibility among American motorsport fans

US soft drink brand rankings 2025

Dining out habits of US vegans and vegetarians

Do consumers want additive-free foods? Insights from Kraft and General Mills customers

Who’s buying Estée Lauder, Lancôme, and L’Oréal in 2025?

US report - YouGov’s Most Recommended Brands 2025

PayPal users in the U.S.: International money transfer insights

Who’s ready for smart glasses – and how can brands reach them?