Oliver Rowe

Global Sector Head ‑ Leisure & Entertainment

Oliver is the founder of YouGov’s Reputation Research practice which runs studies for governments, regulators, blue chip multinationals, NGOs and trade associations around the world, supporting clients in their reputation management and reputation development work.

With over 20 years research experience, Oliver has a background in communications working in broadcast media and advertising, including stints at EMAP, WPP, Capital Radio Group, and Guardian Media Group, before moving to focus on reputation and its critical role in modern organizations.

He is a research industry award winner (MRS), frequent conference speaker, and an active member of the UK’s research and PR/public affairs community.

UK

US

INT

What distinguishes France’s high-staking gamblers from the rest?

What distinguishes Denmark's high-staking gamblers from the rest?

What distinguishes Germany’s high-staking gamblers from the rest?

What distinguishes Canada’s high-staking gamblers from the rest?

What distinguishes Australia’s high-staking gamblers from the rest?

What distinguishes Sweden’s high-staking gamblers from the rest?

Grand National – Who’s betting and an insight into some bettor attitudes

Women and Gambling – What are the opportunities?

Which sports attract the biggest betting spends in Britain?

How did bettors fare in the FIFA World Cup?

Has the cost of living increase changed Britain’s betting behavior?

FIFA World Cup 2022: Who are Britain’s football bettors?

FIFA World Cup: Half of Britain’s sports bettors likely to bet on the event

How betting spend influences receptiveness to promotional offers

Lotto players are overwhelmingly older – so how can younger players be reached?

How the Sky Bet brand has risen in recent years

Understanding the lure of black-market gambling in the UK

Gambling habits of high-earning Brits

What draws Brits to the lottery – and what is stopping others?

What draws British women to online betting? What deters them?

Barriers to betting among Brits

How Brits will bet on the Olympics

British gamblers more likely than public to use cryptocurrencies, but scepticism remains

Picking an online betting service: What are crucial factors for the consumer?

A closer look at those likely to bet on the Olympics

Fantasy sports in the US: who is playing?