How did bettors fare in the FIFA World Cup?

A quarter of potential World Cup bettors say they will open new betting accounts during the event. How can sportsbooks appeal to them?

Younger Lotto players are three times likelier to visit a sponsor website and make a purchase as older players.

Roughly a quarter of high-income Brits play Euromillions at least once per month.

Despite a slew of new ways to gamble, the lottery still reigns supreme in the United Kingdom. According to YouGov data, about two in five UK adults have bought a National Lottery ticket in the last 12 months either in-person (41%) or online (44%).

Great Britain has some of the highest rates of online gambling participation among women in the world. YouGov data reveals how their attitudes and habits differ from men’s and where opportunity lies to increase female market share.

From perceived lack of value to privacy concerns, fresh YouGov data on the attitudes and habits of consumers sheds light on the most common barriers keeping Brits from placing an online bet.

A new YouGov survey regarding gambling intentions shows nearly one in ten (9%) British adults plan to place a bet of some kind on the upcoming Olympic Games in Tokyo, scheduled to begin July 23. Younger Brits — aged between 18-24 (15%) and 25-39 (12%) — are most likely to ramp up the excitement of the Games with a wager.

With each passing year, decentralized cryptocurrencies like Bitcoin are integrating further into the modern financial system, and the gambling sector is no exception. As the industry entrenches itself more deeply into digital behaviours, it’s important to understand the attitudes gamblers in Britain hold about digital money.

New YouGov data reveals what factors gamblers think are most important when picking which online betting service to use.