Oliver Rowe

Global Sector Head ‑ Leisure & Entertainment

Oliver is the founder of YouGov’s Reputation Research practice which runs studies for governments, regulators, blue chip multinationals, NGOs and trade associations around the world, supporting clients in their reputation management and reputation development work.

With over 20 years research experience, Oliver has a background in communications working in broadcast media and advertising, including stints at EMAP, WPP, Capital Radio Group, and Guardian Media Group, before moving to focus on reputation and its critical role in modern organizations.

He is a research industry award winner (MRS), frequent conference speaker, and an active member of the UK’s research and PR/public affairs community.

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US

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How did bettors fare in the FIFA World Cup?

FIFA World Cup: Half of Britain’s sports bettors likely to bet on the event

Lotto players are overwhelmingly older – so how can younger players be reached?

Gambling habits of high-earning Brits

What draws Brits to the lottery – and what is stopping others?

What draws British women to online betting? What deters them?

Barriers to betting among Brits

How Brits will bet on the Olympics

British gamblers more likely than public to use cryptocurrencies, but scepticism remains

Picking an online betting service: What are crucial factors for the consumer?

A closer look at those likely to bet on the Olympics

How businesses in the UK expect to change after COVID

Brits believe businesses should prioritise fair pay

Which corporate activities are most concerning to Brits?

Half of Brits have switched providers because of concerns about corporate activities

Just one in ten Brits trust Huawei

Journalists pick Aviva as the UK’s best engager

Greater transparency but more top down control: the organisational impact of reputation

Non-Financial Reporting making UK firms more transparent, say business leaders

How can large businesses behave to increase trust?

More than half of employees don’t feel respected at work

Six tips for writing questions for MPs

What businesses expect from crisis communications

The past few years’ impact on the charitable sector

The past few years’ impact on the charitable sector

TalkTalk crisis reinforces public’s negative opinions about corporations

Why all businesses should be concerned about the Volkswagen crisis

The Economics of Reputation

Banks: opportunity for rehabilitation