INT US: DraftKings raises it outlook for 2023 – How has the sports betting company done over the past year?
Vaulting can help businesses do more than just store data
US: Senate grills Ticketmaster over Taylor Swift concert outage – How has the brand performed since?
Rear seatbelts to be mandatory in India – what does the public feel about car safety features?
GB: Summer troubles dented Heathrow’s customer perception more than the pandemic
As tourists start trickling back in, how many people have Thailand on their vacation radar?
Instagram’s new shopping feature allows users to shop directly in DMs
Why brands need to focus on a select number of social media platforms
IAB to update in-game ad measurement standards in response to growth in the sector
Brands must opt for STAT to analyse, test and feature high-value keywords
B2B marketers must identify what kind of content helps achieve different goals
Provide immediate discounts to get consumers to opt-in for brand notifications
FCC proposes notifying stakeholders immediately after a data breach
Google suggests local businesses go digital to boost in-person visits
Hybrid events are the future, as businesses integrate in-person with virtual events
Google tests new features to help users compare search results easily
A majority of Influencer ads on Instagram have disclosures hidden in the post
Automating Instagram posts and story replies can boost engagement
Twitter needs a win after lacklustre performance of its new features
Enhance in-email engagement with newsletters to engage prospects post-iOS 15
Leverage style guides for crafting a solid brand identity
Drive sales by offering high-value services in areas where competitors lag
Brands must use live events to nurture leads in a post-COVID world
Americans now watch more TikTok on average than YouTube
Comply with the law when making email marketing lists
Use 301 and 302 redirects accurately to ensure the change in URL doesn’t affect SEO
British retailers should offer an omnichannel to survive the Amazon Onslaught
Marketers should prepare themselves to answer consumer queries after businesses reopen
Ecommerce brands should minimise price shocks to reduce cart abandonment rates
Businesses should use emotional content to connect with audiences
Marketers should consider generational gaps and differences while dealing with consumers
Brands are tone-deaf while advertising to the Hispanic community in the US
CMOs should evaluate the best way to capture and store customer data
Businesses should educate their employees to help them become loyal brand ambassadors
FDA proposes studies to examine influencer marketing impact on the audience
Online videos and social media globally will grow the fastest between 2019 to 2022