Tasim Zahid

INT

US: DraftKings raises it outlook for 2023 – How has the sports betting company done over the past year?

Vaulting can help businesses do more than just store data

US: Senate grills Ticketmaster over Taylor Swift concert outage – How has the brand performed since?

Rear seatbelts to be mandatory in India – what does the public feel about car safety features?

GB: Summer troubles dented Heathrow’s customer perception more than the pandemic

As tourists start trickling back in, how many people have Thailand on their vacation radar?

Instagram’s new shopping feature allows users to shop directly in DMs

Why brands need to focus on a select number of social media platforms

IAB to update in-game ad measurement standards in response to growth in the sector

Brands must opt for STAT to analyse, test and feature high-value keywords

B2B marketers must identify what kind of content helps achieve different goals

Provide immediate discounts to get consumers to opt-in for brand notifications

FCC proposes notifying stakeholders immediately after a data breach

Google suggests local businesses go digital to boost in-person visits

Hybrid events are the future, as businesses integrate in-person with virtual events

Google tests new features to help users compare search results easily

A majority of Influencer ads on Instagram have disclosures hidden in the post

Automating Instagram posts and story replies can boost engagement

Twitter needs a win after lacklustre performance of its new features

Enhance in-email engagement with newsletters to engage prospects post-iOS 15

Leverage style guides for crafting a solid brand identity

Drive sales by offering high-value services in areas where competitors lag

Brands must use live events to nurture leads in a post-COVID world

Americans now watch more TikTok on average than YouTube

Comply with the law when making email marketing lists

Use 301 and 302 redirects accurately to ensure the change in URL doesn’t affect SEO

British retailers should offer an omnichannel to survive the Amazon Onslaught

Marketers should prepare themselves to answer consumer queries after businesses reopen

Ecommerce brands should minimise price shocks to reduce cart abandonment rates

Businesses should use emotional content to connect with audiences

Marketers should consider generational gaps and differences while dealing with consumers

Brands are tone-deaf while advertising to the Hispanic community in the US

CMOs should evaluate the best way to capture and store customer data

Businesses should educate their employees to help them become loyal brand ambassadors

FDA proposes studies to examine influencer marketing impact on the audience

Online videos and social media globally will grow the fastest between 2019 to 2022