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Prove your brand’s retail contribution
Retailers need more than sales figures to evaluate assortment, shelf space, and category value. Cash Bill Analysis reveals the total value shoppers bring to store when purchasing your product – including wider basket spend, shopper traffic contribution, and the role of regular-price purchases. With robust shopper panel data and competitive benchmarks, brands can demonstrate both their direct and indirect contribution to retailer growth with confidence.
Unlock cross-selling and basket opportunities
Cash Bill Combi Analysis reveals which products and categories shoppers most frequently purchase together – and the value those combinations generate. Identify opportunities for cross-promotions, secondary displays, and smarter store layouts by understanding how shoppers build baskets across categories. The insights help brands and retailers optimize merchandizing strategies, increase basket spend, and create stronger shopper conversion opportunities in store.
Measure the true value of promotions
Cash Bill Promo Analysis evaluates how promotions influence total shopping trips and retailer value – not just product sales uplift. Understand whether promotions drive incremental shopper traffic, increase total basket spend, or simply shift existing purchasing behavior. By comparing promotions and non-promotional shopping trips, brands and retailers can assess which mechanics generate sustainable growth and stronger commercial outcomes.
Measure total basket value
Optimize promotions with confidence
Unlock cross-selling opportunities
Frequently asked questions
What is Cash Bill Analysis?
Cash Bill Analysis is a YouGov Shopper insight solution that measures the total value of shopping trips associated with a product, category or promotion. It evaluates not only the focus purchase, but also the wider basket spend and shopper behavior linked to that purchase.
How does Cash Bill Analysis help FMCG brands?
Cash Bill Analysis helps brands demonstrate their value to retailers beyond direct sales revenue. By showing how products drive shopper traffic, increase total basket spend, and influence purchasing behavior, brands can support stronger retail negotiations and category strategies.
Can Cash Bill Analysis evaluate promotions?
Yes. YouGov’s Cash Bill Analysis compares promotional and non-promotional shopping trips to assess the true value of promotions. It measures basket value, shopper uplift, and the impact on retailer turnover and margin.
What types of insights does Cash Bill Analysis provide?
Cash Bill Analysis insights include total basket value, frequency of shopping trips, cross-category purchasing behavior, promotional impact, shopper traffic contribution, and benchmark comparisons against competitors or retailers.
Which teams benefit from Cash Bill Analysis?
Cash Bill Analysis supports category management, shopper marketing, commercial, sales and retail insight teams looking to optimize assortment decisions, promotions, merchandising, and retailer partnerships.