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Understand what your promotions really drive
Not all promotional sales create long-term value. Promotion Evaluator classifies promotion purchase behavior to reveal whether campaigns attract new buyers, reward loyal shoppers, encourage switching or create dependency on discounts. By analyzing pre- and post-promotion purchase behavior, brands gain a clearer understanding of promotion sustainability and overall brand health.
Benchmark performance beyond sales uplift
Go further than traditional promotion reporting with detailed shopper-level evaluation and competitive benchmarking. Promotion Evaluator compares your promotions against competitors, categories, and mechanics to identify which activities strengthen market position in both the short and long term. Flexible analysis options also allow brands to evaluate specific retailers, accounts, mechanics, or shopper groups in detail.
Turn promotion insights into smarter strategy
Promotion Evaluator delivers actionable guidance for future promotional planning. Understand which shopper groups respond positively, where brand erosion may occur, and which mechanics create sustainable growth. The insights support more effective investment decisions, stronger retailer discussions, and healthier long-term promotional strategies.
Understand the quality of promotional growth
Go beyond sales uplift to uncover whether promotions attract new shoppers, reinforce loyalty, or simply reward existing buyers.
Reveal the shoppers behind the sales spike
Identify where promotional growth comes from by analyzing changes in shopper behavior across brands, categories, and promotional mechanics.
Build more sustainable promotion strategies
Use shopper-based evidence to optimize mechanics, reduce brand erosion, and create promotions that drive short- and long-term brand and category growth.
FAQs
What is Promotion Evaluator?
Promotion Evaluator is a shopper insight solution that assesses both the short- and long-term effectiveness and sustainability of brand promotions by analyzing shopper purchase behavior before and after promotional activity.
How does Promotion Evaluator classify promotions?
The Promotion Evaluator solution categorizes promotion purchases into behavioral groups such as Brand Investment, Fast Euro, Defended Market Share, Loyalty Bonus, and Brand Erosion to show how promotions influence shopper behavior and brand health.
Can Promotion Evaluator benchmark against competitors?
Yes. Promotion Evaluator allows brands to compare promotional performance against competitors, categories, retailers, and specific promotional mechanics to identify relative strengths and weaknesses.
Which teams benefit from Promotion Evaluator?
Promotion Evaluator supports shopper marketing, category management, commercial, brand and insights teams looking to optimize promotional investment and strengthen retailer conversations. The solution is also valuable for retailers seeking to evaluate promotional mechanics, benchmark supplier performance and identify the activities that drive sustainable category growth
What types of promotional analysis are possible?
Brands can use Promotion Evaluator to assess total promotional performance or drill down into specific retailers, shopper segments, promotional mechanics, and category competitors to understand what drives sustainable success.
Retailers can also use Promotion Evaluator to evaluate how different brand promotions impact overall category and store performance by comparing promotional mechanics, supplier effectiveness and shopper switching behavior – including gains or losses to competitors – retailers can optimize promotional strategies to support stronger category growth and long-term commercial value.