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Find your high-potential buyers
Not every shopper offers the same opportunity for growth. Target Group Profiler identifies the buyers with the greatest potential to grow your brand – whether they're existing customers with room to spend more or shoppers who are most likely to become future buyers.
Using advanced modelling, we identify "buyer twins" – shoppers who share the same Shopper DNA as your best customers but are not yet fully engaged with your brand. This creates a realistic and actionable view of untapped growth potential.
Quantify growth with confidence
Knowing who your potential buyers are is only part of the picture. Target Group Profiler measures the size and value of your opportunity by quantifying potential in terms of buyers, volume, and revenue.
Whether your objective is increasing penetration, growing loyalty, strengthening activation, or supporting long-term growth strategies, you gain a clear understanding of the commercial opportunity before investing resources.
Turn insight into activation
The most effective growth strategies are built around a deep understanding of shoppers. Target Group Profiler creates a 360-degree view of your current and future buyers, combining measured purchasing behavior with demographics, attitudes, values, lifestyle characteristics, and media consumption.
These insights are translated into practical recommendations across product, price, distribution, and communications, helping you activate growth opportunities with greater precision.
100+ shopper variables analyzed
Identify the characteristics that distinguish your high-value buyers using advanced modelling across hundreds of behavioral, attitudinal, and demographic variables.
360° profile of current and future buyers
Measure the size and value of your growth opportunity with clear estimates of potential buyer reach, purchase volume, and sales impact.
1 single-source view of shopper behavior
Combine actual purchasing behavior, attitudes, lifestyle, demographics, and media usage in a single-source shopper profile.
FAQs
What is Target Group Profiler?
Target Group Profiler is a shopper data solution that identifies, quantifies and profiles the shoppers with the highest potential to drive growth for your brand, category or product portfolio.
How does Target Group Profiler identify growth opportunities?
The solution analyses the characteristics of your typical buyers to create a unique Shopper DNA. It then identifies similar shoppers across the market whose potential for your brand is not yet fully realized, helping you focus on the buyers with the greatest opportunity for growth.
What outputs does Target Group Profiler provide?
The solution delivers opportunity sizing, buyer and revenue potential estimates, detailed shopper profiles and recommendations across product, pricing, distribution, and communications strategies.
What data powers Target Group Profiler?
Target Group Profiler is built on the YouGov Shopper ecosystem, combining measured purchasing behavior with demographic, attitudinal, lifestyle, and media data from a single source.
When should brands use Target Group Profiler?
It is particularly valuable when seeking growth through activation, improving penetration, optimizing marketing investment, refining targeting strategies, or identifying the highest potential shoppers within a category.