AI is changing how consumers find, compare and choose products. But how widely are shoppers using these tools, what do they expect from AI-powered retail experiences and where do concerns around trust and data sharing remain?
Join YouGov experts and retail industry leaders for an exclusive breakfast briefing exploring what the latest consumer data reveals about the impact of AI on retail.
We’ll examine how consumer behaviour and expectations are evolving, what AI means for the path to purchase and how retailers can use reliable consumer insight to prepare for the peak shopping period.
Attendees will also receive an exclusive preview of YouGov’s Retail Mega Sales Days 2026 report ahead of its public launch on 7 October, featuring insights into consumer plans and priorities ahead of Black Friday and Cyber Monday.
During this event, you’ll learn:
- What consumer data reveals about how AI assistants are influencing product discovery, comparison and purchase decisions
- How consumers feel about AI-powered personalisation, data sharing and trust
- What purchase intentions, spending priorities and shopping behaviour reveal about peak-season demand
- How retailers can use consumer insight to make more informed customer experience, marketing and planning decisions
You’ll also have the opportunity to put your questions to our speakers, exchange ideas with fellow retail leaders and speak one-to-one with YouGov’s research experts.
Event details
When: Tuesday 6 October 2026, 8:30 – 10:30am BST
Where: YouGov HQ, 50 Featherstone Street, London, EC1Y 8RT
Places are limited, so register now to secure your seat.
Agenda
08:30–09:00: Arrival, breakfast and networking
09:00–09:20: Welcome and insight session featuring new exclusive YouGov consumer data
09:20–10:00: Panel discussion and audience Q&A: AI in retail – From Insight to Impact
10:00–10:30: Retail peer networking
Speakers
Sarika Rana, Director of Consumer Research, YouGov
Sarika has more than 20 years of research experience across industries and international markets. She works closely with brands across retail, supermarkets, food and beverage, and travel, connecting consumer data and research to help organisations make informed business decisions.
Russell Feldman, Head of UK Client Services, YouGov
Russell leads YouGov’s UK Client Services team, working across consumer, retail, financial services, technology, media and other key sectors. His areas of expertise include consumer demand, market trends, usage and attitudes, customer satisfaction, loyalty and new product development.
Additional retail industry panellists will be announced soon.