AI is changing how consumers find, compare and choose products. But how widely are shoppers using these tools, what do they expect from AI-powered retail experiences and where do concerns around trust and data sharing remain?
Join YouGov experts and retail industry leaders for an exclusive breakfast briefing exploring what the latest consumer data reveals about the impact of AI on retail.
We’ll examine how consumer behaviour and expectations are evolving, what AI means for the path to purchase and how retailers can use reliable consumer insight to prepare for the peak shopping period.
Attendees will also receive YouGov’s AI's role in Black Friday and Cyber Monday 2026 report, featuring insights into consumer plans and priorities ahead of Black Friday and Cyber Monday.
During this event, you’ll learn:
- What consumer data reveals about how AI assistants are influencing product discovery, comparison and purchase decisions
- How consumers feel about AI-powered personalisation, data sharing and trust
- What purchase intentions, spending priorities and shopping behaviour reveal about peak-season demand
- How retailers can use consumer insight to make more informed customer experience, marketing and planning decisions
You’ll also have the opportunity to put your questions to our speakers, exchange ideas with fellow retail leaders and speak one-to-one with YouGov’s research experts.
Event details
When: Wednesday 14 October 2026, 8:30 – 10:30am BST
Where: YouGov HQ, 50 Featherstone Street, London, EC1Y 8RT
Places are limited, so register now to secure your seat.
Agenda
08:30–09:00: Arrival, breakfast and networking
09:00–09:20: Welcome and insight session featuring new exclusive YouGov consumer data
Speakers:
- Russell Feldman, Head of UK Client Services, YouGov
09:20–10:00: Panel discussion: AI in retail – From Insight to Impact
Speakers:
- Jen Ducarre, Global Consumer Insights Lead, Accenture
- Rachel Boyd, Insight Manager, Argos | Sainsbury's
- David Magee, Director of Product and Portfolio, Boden
- Sarika Rana, Head of Consumer Insights UK, YouGov
- Sabrina Trinquetel CMRS, Account Manager, YouGov (Moderator)
10:00–10:30: Retail peer networking
Speakers
Rachel Boyd, Insight Manager, Argos | Sainsbury's
Rachel is an Insight Manager at Argos, with previous experience across Insight and Commercial roles at Sainsbury's, L'Oreal and in publishing. Rachel leads the insight work at Argos into how shoppers are using AI, and what that means for the business.
David Magee, Director of Product and Portfolio, Boden
David Magee is Director of Product & Portfolio at Boden, the British fashion retailer, where he leads the product organisation, UX, programme management and the AI agenda. David has 15+ years across e-commerce, retail, and deep tech, he previously led product, programmes and design at World of Books, launching a loyalty scheme, mobile apps and delivered one of the world’s largest Shopify Enterprise migrations - now a featured Shopify case study. His work spans platform modernisation, AI adoption at scale, and transforming product organisations from feature factories into outcome-led teams.
Jen Ducarre, Global Consumer Insights Lead, Accenture
Jen leads Accenture’s global consumer insights team, bringing a consumer perspective to conversations on disruption, technology and growth across consumer industries. With over a decade of experience in consumer insights and strategy, she focuses on how AI and agentic commerce are reshaping consumer expectations, behaviours and decision-making.
Sarika Rana, Head of Consumer Insights UK, YouGov
Sarika has more than 20 years of research experience across industries and international markets. She works closely with brands across retail, supermarkets, food and beverage, and travel, connecting consumer data and research to help organisations make informed business decisions.
Russell Feldman, Head of UK Client Services, YouGov
Russell leads YouGov’s UK Client Services team, working across consumer, retail, financial services, technology, media and other key sectors. His areas of expertise include consumer demand, market trends, usage and attitudes, customer satisfaction, loyalty and new product development.
Sabrina Trinquetel CMRS, Account Manager, YouGov
Sabrina is an Account Manager at YouGov with 15 years' experience across the full insights toolkit: quant, qual, communities and behavioural data. She works closely with clients to cut through the noise and get them to the answers that actually move their business forward, pulling on everything from real-time brand tracking to a 30-million-strong global panel to make it happen. She's moderating the event's panel on AI in retail.
