Which of the following comes closest to your familiarity with the word "parasocial"?

Which of the following comes closest to your familiarity with the word "parasocial"? Published on 18 November 2025 → Survey conducted on 18 November 2025 on 7021 GB adults

All adults

Region

Gender

Politics

Age

I have heard this word before and am confident I know what it means

11%

I have heard this word before and feel I vaguely know what it means

15%

I have heard this word before, but have no idea what it means

15%

I have never heard this word before

59%

I have heard this word before and am confident I know what it means

11%

I have heard this word before and feel I vaguely know what it means

15%

I have heard this word before, but have no idea what it means

15%

I have never heard this word before

59%

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