Explore the most improved sports leagues and teams in Australia for 2025Download now

Australia's sports landscape is evolving rapidly, with fan excitement shifting across leagues, teams, and major events. Did you know the Brisbane Lions top the list of most improved AFL teams by Index score?

YouGov’s Sports on the rise in 2025 (Australia) report reveals the leagues and teams that have seen the biggest year-on-year improvements.

What's in store:

  • The most improved sports leagues and tournaments based on Index score
  • Most improved teams in the following sports:
  1. Australian Rules Football (AFL) ​
  2. National Rugby League (NRL)​
  3. Rugby Union (Super Rugby)​
  4. Cricket: Big Bash League (BBL)​
  5. Football (A-League Men)
  • Rankings are broken down by generation, offering a deeper look into shifting fan perceptions.

Download the full report to see the complete rankings and understand which teams and sports are driving Australia’s shifting sports fandom.

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