Data analysis: YouGov Crunch
The ultimate tool for granular data analysis – Crunch is YouGov's superfast, easy-to-use platform with the ability to combine with your third-party data. Visualize your data easily to extract every insight it holds.
Release 2026.02 - Crunch
- The following features are now available in wide access:
- The new variable sidebar
- The filter bar refresh
- Added an Explore tab, which displays a summary of every variable in your dataset — the individual tiles now provide an instant top-line visualization of the data (in early access). See the help article for more information.
- Unified navigation header and refined dashboard navigation for improved consistency.
- Added support to include subvariables in search results by folder with the AI-Powered Variable Search. See the help article for more information.
Release 2025.11 - Crunch
- The following features are now available in wide access:
- The new variable sidebar
- The filter bar refresh
- Added an Explore tab, which displays a summary of every variable in your dataset — the individual tiles now provide an instant top-line visualization of the data (in early access). See the help article for more information.
- Unified navigation header and refined dashboard navigation for improved consistency.
- Added support to include subvariables in search results by folder with the AI-Powered Variable Search. See the help article for more information.
Audience intelligence
Build a complete picture of your customers' complex lives, with audience intelligence from 30 million registered panel members worldwide. YouGov's audience intelligence solutions include our flagship tool YouGov Profiles.
Release note 2026.01 - YouGov Profiles AI Agent
Introduced a natural language interface for flagship audience intelligence tool YouGov Profiles. Users can now ask complex questions like "What are the media habits of Gen Z sustainability advocates?" and receive rapid, data-grounded AI summaries without manually accessing through filters.
Release note 2025.12 - YouGov Profiles Rapid Reports
Added "Rapid Reports" feature to YouGov Profiles that transforms audience data into fully visualized, professional PowerPoint decks in seconds. Includes four pre-built templates: Audience Profiling, Media Strategy, Brand Partnerships, and Sports & Entertainment.
Brand tracking & measurement
Make better brand decisions, reduce risk, and prove value with always-on daily brand health tracking. YouGov's brand tracking and measurement tools include flagship product YouGov BrandIndex.
Release note 2026.02 - YouGov BrandIndex Voices integration
Launched an AI-powered qualitative add-on within BrandIndex. This allows users to "double-click" on quantitative metric shifts to see the why behind their metric shifts - analyzing real qualitative data at scale, with consumer verbatims and summarized themes.
Release note 2026.01 - AI topic quantifier model
Enhanced the News Tracker within YouGov BrandIndex with a new AI topic model that automatically categorizes open-ended responses into distinct global and local news categories (e.g., "Conflict in the Middle East" vs. "Domestic Policy").
Surveys & research
From a survey building platform to fast-turnaround researcher-supported omnibus, right up to bespoke, full-service custom projects, YouGov has market research solutions for every budget and timeline.
Release note 2025.12 - YouGov Surveys: Self-serve AI features
Added new AI features.
YouGov Shopper
Know who buys what, where, how much, how often, and why (not) with next-level shopper insights. YouGov's shopper insights solutions are built on over 60 years of CPG/FMCG and Retail experience in Europe.
Release note 2026.03 - "Complete Market" unified view
Launched a landmark integration with Circana to create Complete Market. This solution links YouGov’s granular shopper panel data with Circana’s Point-of-Sale (POS) market data within a single workflow. For the first time, users can directly connect "what" is happening on the shelf with the "why" behind consumer behavior shifts in a unified reporting suite.
Release note 2026.02 - YouGov Shopper Nordic passive data expansion
Expanded passive, receipt-based data collection to Finland and the broader Nordic region. By integrating the Optius app technology, the panel now captures automated e-receipt data and loyalty account connections. This significantly reduces respondent friction while providing brands with a high-fidelity, real-time view of verified omnichannel purchase missions.