Dr. Linda van Rijn

Dr. Linda van Rijn is a marketing strategist specializing in category management and shopper behavior. As Global Shopper Lead at YouGov, she leverages shopper analytics to drive data-driven growth strategies. Previously, she held leadership roles at top FMCG multinationals, where she developed and executed category strategies in close collaboration with retailers to maximize category growth.
She holds a PhD and MSc in Marketing from Rotterdam School of Management, Erasmus University, and has received multiple industry awards for excellence in supplier-side category management. A frequent speaker at industry and academic events, she is dedicated to helping businesses optimize category performance and drive sustainable growth.