Scott Booth

Head of Data Products and Data Services, MENA

Scott has 15 years of experience in the research world including 10 years in MENA, having joined YouGov in Dubai in 2010 as a Research Manager. His experience covers a wide array of research scenarios and techniques, and clients in various sectors, though he has a particular specialism in Travel, Tourism, and Entertainment. Scott’s major clients over the years include myriad top-tier companies such as Dubai Tourism, Abu Dhabi Tourism, Saudi Tourism, Majid Al Futtaim, Meraas, DXB Entertainments, Miral, Emirates NBD, Jumeirah Hotels, Ford, Samsung, and IKEA among others.

Within YouGov Scott has been responsible for the rapid growth of the MENA Data Products business, helping clients realize the value of real-time data and daily tracking of Key brand-related metrics via BrandIndex. He now leads YouGov’s Data Products, Data Services, and Sample Only teams in MENA, helping clients leverage YouGov’s full suite of tools.

He graduated from Furman University with a BSc in Neuroscience and enjoys spending time with his family, golfing, reading and softball in his spare time.

INT

GCC residents more likely to see Coronavirus as a major threat than people in Europe and America

UAE residents want innovation in smartphones but don’t expect it to happen anytime soon

iPhone, Alrajhi Bank and Facebook top the 2019 YouGov NextGen Word of Mouth Rankings in MENA

Facebook tops the 2019 YouGov NextGen Word of Mouth Rankings in Egypt

Alrajhi Bank tops the 2019 YouGov NextGen Word of Mouth Rankings in Saudi Arabia

iPhone tops the 2019 YouGov NextGen Word of Mouth Rankings in the UAE

KFC’s new ads raise awareness in the UAE

UAE parents have high concerns over their child’s exposure to inappropriate online content

Emirates, Al Baik and Google are the healthiest brands in MENA in 2019

Google is the most positively perceived brand in Egypt

Al Baik is the most positively perceived brand in Saudi Arabia

Emirates tops YouGov’s annual brand health rankings yet again

Is Maestro reshaping the pizza market in Saudi Arabia?

Meraas’s recent expansion drives positive brand perception among UAE residents

ADNOC Distribution’s Fuel Up and Fly Off campaign creates desired results among UAE residents

Emirates, Apple and Google top the 2019 YouGov BrandIndex Workforce Rankings in MENA

Google tops the YouGov BrandIndex 2019 Workforce Rankings in Egypt

Apple tops the YouGov BrandIndex 2019 Workforce Rankings in Saudi Arabia

Emirates tops the YouGov BrandIndex 2019 Workforce Rankings in the UAE

Samsung’s ad awareness rises in the UAE and KSA

Pizza Hut sees the biggest uplift in Ad Awareness in the UAE in February

Emirates, Apple and WhatsApp top the YouGov BrandIndex 2019 Women’s Choice Rankings in MENA

WhatsApp tops the 2019 Women’s Choice Rankings in Egypt

Emirates tops the 2019 Women’s Choice Brand Rankings in the UAE

Apple tops the 2019 Women’s Choice Brand Rankings in Saudi Arabia

Emirates, Al Baik and WhatsApp top the 2018 YouGov BrandIndex Buzz Rankings for the Middle East

WhatsApp tops the charts in the annual YouGov BrandIndex Buzz Rankings 2018 for Egypt

Saudi fast food favorite Al Baik is the top brand in the 2018 YouGov BrandIndex Buzz Rankings

Emirates tops UAE’s YouGov BrandIndex Buzz Rankings 2018, ahead of Samsung and WhatsApp

Etihad Airways’ ‘Choose Well’ ad campaign cuts-through among UAE residents

Global Village sees the biggest uplift in Ad Awareness in the UAE in November

Black Friday campaigns were a success among UAE e-tailers, with noon.com seeing the greatest uplift

Emirates, Emaar and iPhone are the most advocated brands in the Middle East

iPhone remains the ‘most recommended’ brand in Egypt

Emaar named 'most recommended' brand in Saudi Arabia

Emirates has the strongest brand advocacy in the UAE