Zafar Shah

Research Director

Zafar leads the Data Services division at YouGov MENA that manages a wide range of quantitative studies and marketing advisory services that include brand tracking, consumer usage & behavior, campaign evaluation, concept testing, visitor research, CSAT, pricing, and public opinion tracking. He has 12 years of international experience in North America, South Asia, and the Middle East and has been in the UAE since 2014.

INT

Nearly half of UAE residents plan to engage in charity during Ramadan this year

UAE residents feel safe after taking the vaccine but some worry about the long-term effects

More than a third of UAE kids aged 6 years or under own an iPad or tablet

International study: How many people will take the COVID vaccine?

A large majority of UAE residents are interested in lucky draws

International study: How has coronavirus affected people’s personal lives?

Improving immunity was a key reason to participate in the Dubai Fitness Challenge this year

More than a fourth of UAE residents are unwilling to travel until a Covid cure is available

Nearly half of UAE residents feel positive about the support offered by banks during Covid19

A vast majority of public in Saudi Arabia claim the new VAT rate has affected their finances

UAE residents hesitant to travel due to Coronavirus, but likely to do so if the trip in incentivised

A large majority of UAE residents favour the economy becoming cashless

Resuming tourism will benefit the economy, but many worry about sharing public spaces with tourists

Optimism about personal finances is on the rise among UAE residents

UAE residents are more likely than KSA public to wear a mask & use a sanitiser amidst Coronavirus

Banking & Finance employees are the happiest with their company’s behaviour during the pandemic

KSA residents are more positive than UAE residents about COVID recovery

UAE residents are increasingly engaging in board games, online classes & baking amidst the outbreak

UAE and KSA residents prepare to spend more time online this year in Ramadan than in previous years

Increasing number of UAE and KSA residents are concerned about job and income loss due to the Corona

More than half of UAE & KSA residents are worried about a loved one contracting the Coronavirus

Concern about COVID-19 stabilizes as UAE & KSA residents stay at home & practice social distancing

Most UAE professionals expect a long recovery period for their businesses to overcome COVID-19

Increasing number of UAE and KSA residents are scared they will contract the Coronavirus

A vast majority of UAE working professionals claim the Coronavirus has impacted their business

A majority of UAE and KSA residents are fearful of contracting the Coronavirus

More than half of UAE residents feel the Expo will boost the country’s economy

A large majority of UAE residents like the new national logo

Half of UAE residents are likely to buy a self-driving car in the future

A majority of UAE residents are optimistic about 2020

More than half of UAE residents favour the country’s new sugar tax

Dubai residents feel positive about this year’s Dubai Fitness Challenge

UAE residents are more uncomfortable having a robot as a boss than a colleague