Will Brits purchase from a brand regardless of differing political beliefs?

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To what extent, if at all, would it affect your purchasing behaviour towards a brand if they took a side on a political issue which went against what you believe?

• I would not buy from this brand
• I would think less of this brand but would still buy from them if I liked their product
• My thoughts on this brand would not change and I would buy from them if I liked their product
• I would think more of this brand and would make an active effort to buy from them
• Don't know