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Each month, we reveal the top three U.S. brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.
Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.
U.S. Advertisers of the Month: February 2026
February’s top advertisers in the U.S. are Budweiser, State Farm and Super Mario Bros., each showing significant increases in Ad Awareness score.
- Budweiser: +10.9 percentage points (from 25.9% on February 1 to 36.8% on February 28)
- State Farm: +6.0 percentage points (from 36.7% on February 3 to 42.7% on February 28)
- Super Mario Bros.: +5.5 percentage points (from 5.8% on February 1 to 11.3% on February 28)
Methodology: February 2026
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking:“Which of the following consumer brands have you seen an advertisement for in the past two weeks?”The data reflects a four-week moving average covering the period from February 1 to February 28, 2026 among U.S. adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.
U.S. Advertisers of the Month: January 2026
January’s top advertisers in the U.S. are Planet Fitness, Trivago and Mint Mobile, each showing significant increases in Ad Awareness score.
- Planet Fitness: +8.9 percentage points (from 16.5% on January 1 to 25.4% on January 28)
- Trivago: +8.9 percentage points (from 15.4% on January 1 to 24.3% on January 29)
- Mint Mobile: +7.5 percentage points (from 18.6% on January 1 to 26.1% on January 29)
Methodology: January 2026
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” The data reflects a four-week moving average covering the period from January 1 to January 31, 2026, among U.S. adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.