YouGov: what the US thinks

Platner and Paxton

UFC at White House

Airline rankings 2026

Launch a survey

U.S. auto rankings 2026

World Cup and ICE

Latest Economist poll

Tracking Trump's term

Audience activation

YouGov: what the US thinks

Platner and Paxton

UFC at White House

Airline rankings 2026

Launch a survey

U.S. auto rankings 2026

World Cup and ICE

Latest Economist poll

Tracking Trump's term

Audience activation

FeaturedFeatured

AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

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The American Dream has become hard to achieve for most Americans

Portrait of a family of three. Child holds an American flag, they stand in front of their southern home.

What Americans say about ICE, safety, and human rights as factors in the 2026 World Cup

A general view of FIFA World Cup 2026 signage at SoFi Stadium on May 24, 2026 in Los Angeles, California.

President Trump's second-term job approval rating

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Ice hockey teams

1.Toronto Maple Leafs30%
2.New York Rangers28%
3.San Jose Sharks28%
4.Pittsburgh Penguins28%
5.Detroit Red Wings27%

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Congressional ballot voting intention

If both houses of Congress pass the resolution directing Trump to remove U.S. armed forces from hostilities against Iran, do you think Trump is obligated to do so?

Trump hits new lows with Independents as his bad job approval numbers continue

Would you approve or disapprove of making the UFC arena on the White House's South Lawn a permanent fixture there?

What do Americans think of Ferrari’s new electric car?

Gen Z banking trends: Which banks are making a stronger impression

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[US livestream] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

What Americans want AI companies to know: 13 key themes based on 1K+ conversations

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Mother’s Day campaigns that caught consumers’ attention

One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Soccer is gaining ground in the U.S. ahead of the FIFA World Cup

Consumer concern: Americans increasingly concerned about ingredient safety in everyday products

U.S. Advertisers of the Month 2026

Grassroots Sponsorships in Canada

Driving brand preference: U.S. auto rankings 2026

Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.

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Are clothes shoppers ready for AI in apparel retail?

What Americans want AI companies to know: 13 key themes based on 1K+ conversations

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid84%
2.Dawn84%
3.M&M's82%
4.Ziploc80%
5.Cheerios80%

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How often Americans buy food and drinks at: Outdoor markets

About how often do you drink milk or milk alternatives?

Starbucks’ Value rebound shows there’s life in the premium coffee proposition

Budweiser’s ‘Great Delivery’ campaign drives rise in Ad Awareness

GLP-1 weight loss drug users may be due for a wardrobe reset – which fashion brands are they eyeing?

Consumer concern: Americans increasingly concerned about ingredient safety in everyday products

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Gen Z banking trends: Which banks are making a stronger impression

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa68%
2.MasterCard61%
3.Capital One50%
4.Chase48%
5.American Express46%

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Have cryptocurrencies gained mass market trust in the U.S.?

Compared to brand advertising in other forms of video, do you think that an ad for a brand within a short-form video would be more or less likely to make you think more positively about the brand?

U.S. consumer spending and budgeting trends in 2026

From awareness to action: how effectively do the world’s top brands convert?

Americans still don’t trust banking sector AI use

Americans contemplate a post-penny future

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Most streamed TV shows in the U.S. 2026

YouGov Behavioral: Viewership Trends by US Political Party

Social media influence on mental health

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Eminem57%
2.Ice Cube53%
3.Beastie Boys51%
4.Pharrell Williams50%
5.Tupac Shakur49%

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Paid film consumption

Which team do you think will win the Stanley Cup Final this year?

‘Sinners’ is Americans’ top pick for Best Picture at the 2026 Oscars

One in four Americans say Oscar wins make them more likely to see a film in cinemas

TikTok made me buy it: Who’s discovering new products on social media in 2026?

YouGov Behavioral: Viewership Trends by UK Political Party

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Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid84%
2.Neosporin73%
3.Tylenol66%
4.Advil66%
5.Benadryl65%

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Would you say that you personally have felt the effects of climate change, or not?

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

Half of Americans believe aliens have visited Earth

Younger Americans grow more doubtful of health insurers’ value for money

Few Americans trust AI-powered mental health apps, survey finds

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The American Dream has become hard to achieve for most Americans

Trump approval hits new lows on inflation and Iran, AI, E. Jean Carroll, and more: May 29 - June 1, 2026 Economist/YouGov Poll

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

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Congressional ballot voting intention

Do you approve or disapprove of the White House hosting a Ultimate Fighting Championship (UFC) fight as part of its Freedom 250 celebrations?

How Americans view U.S.-China relations

Trump hits new low for job approval, congressional corruption and unpopularity, and more: May 22 - 26, 2026 Economist/YouGov Poll

Who are the non-MAGA Republicans?

Trump's job performance, Iran, the economy, and more: May 15 - 18, 2026 Economist/YouGov Poll

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Call her normal? What Americans think about sex and marriage

Parents of children under 18 are more likely to say parents should let their children use AI tools

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music90%
2.Spending time with family83%
3.Watching movies82%
4.Watching TV81%
5.Surfing the Internet81%

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How many hours do Americans sleep at night

Do you support or oppose the war with Iran?

Americans' earliest memories

Who Americans think is cool

Americans are more than twice as likely to say that when they were growing up, they were closer to their moms than to their dads

Americans’ favorite planet other than Earth? It's Mars

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What Americans say about ICE, safety, and human rights as factors in the 2026 World Cup

What Americans think about the 2026 World Cup

Soccer is gaining ground in the U.S. ahead of the FIFA World Cup

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles57%
2.John Cena54%
3.Venus Williams53%
4.Caitlin Clark50%
5.LeBron James47%

Kansas City Chiefs

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Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.

Have you ever attended a tailgate for a sporting event?

Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix

FIFA World Cup 2026 global brand handbook

Has Olympic gold translated into gains for the NHL?

Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic

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One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Americans are increasingly concerned about AI exacerbating mental health problems

How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 15 Pro50%
2.Samsung Galaxy S25 Plus50%
3.Apple iPhone 16 Pro50%
4.Apple iPhone 16 Pro Max50%
5.Apple iPhone 1549%

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Trust in the age of generative AI

If you were accused of a crime you did commit and it went to trial, which of the following would you prefer to listen to the arguments and give the verdict?

How Discord gamers differ from general gamers in the U.S.

Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy

Heavy social media users in the U.S. are more engaged with ads and buying across categories

Using transition statements in online surveys

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What do Americans think of Ferrari’s new electric car?

[US livestream] Skip happens: Why podcast ads still earn trust

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Holiday Inn Express61%
2.Hilton59%
3.Holiday Inn57%
4.Marriott54%
5.Hampton Inn53%

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Where Americans stay on vacation

Would you approve or disapprove of making the UFC arena on the White House's South Lawn a permanent fixture there?

Flying high: U.S. airline rankings 2026

Americans are becoming less likely to see gas cars as cheaper to buy and maintain than electric cars

As Spirit shuts down operations, which airlines stand to gain the most?

[On-demand US webinar] Who’s flying high? A look at the airlines winning across the U.S.

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