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Rooms with a view: How many TVs do Americans have at home?

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The bots and the basket: AI's role in Black Friday and Cyber Monday 2026

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President Trump's second-term job approval rating

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Historical figures

1.Albert Einstein82%
2.Martin Luther King, Jr.82%
3.Abraham Lincoln77%
4.Anne Frank77%
5.Rosa Parks76%

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Congressional ballot voting intention

Do you favor the death penalty for murder?

Americans are worried about using AI – but that isn’t stopping them from using it

New polls in seven states show tight races for Senate and governor in each, including leads for Talarico, Brown, and Acton

Democrats' 8-point lead with registered voters, inflation importance hits new high, and more: October 2–5, 2026 Economist / YouGov Poll

Likely voters and the 'blue wave'

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UK Word of Mouth Risers 2026

UK Biggest Brand Movers 2026

Government approval

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Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Politicians & political figures

1.Andy Burnham36%
2.Nigel Farage25%
3.Sadiq Khan25%
4.Ed Davey24%
5.Laura Trott24%

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Voting intention

How much influence do you think Donald Trump has over Vladimir Putin?

Brands Rising Among Gen Z in the UK in 2026

UK Advertisers of the Month 2026

What else do Britons call an alleyway?

As BT agrees to buy TalkTalk, what do customers think of the acquisition?

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YouGov erweitert MCP-Funktionalität auf YouGov BrandIndex und bringt damit Marken-Kennzahlen direkt in KI-basierte Arbeitsprozesse

O'zapft is! Ist alkoholfrei das neue Normal?

Mon Chéri ist YouGovs Biggest Buzz Mover im September 2026

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Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor

YouGov Shopper und Accurat kooperieren und verleihen Retail-Insights mehr geografische Tiefe

Von Kimchi bis Kabanossi: So beliebt sind internationale Lebensmittel in Deutschland

Frankfurter Buchmesse 2026: Lesen bleibt beliebt +++ Junge Menschen entdecken Bücher zunehmend über Social Media und über KI

Bärbel Bas hat heute Morgen ihren Rücktritt als SPD-Chefin und Ministerin für Arbeit und Soziales bekannt gegeben. Als Grund nennt sie vor allem die Trauer um ihre kürzlich verstorbene Stieftochter. Denken Sie, dass sich der Rücktritt von Bärbel Bas positiv oder negativ auf die Regierungsarbeit der schwarz-roten Koalition auswirken wird?

YouGov Shopper Panel Media & Entertainment Report "Gebrauchtbuchmarkt"

Tag des Kaffees 2026: Österreich bleibt eine Kaffeenation, Käufer geben deutlich mehr aus

MCP in der Marktforschung: Stärken, Barrieren und die nächste Evolutionsstufe datenbasierter Insights

[DE Webinar] Shopping mit KI: Black Friday & Cyber Monday 2026 in Deutschland

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The bots and the basket: Le rôle de l’IA durant le Black Friday / Cyber Monday 2026

France Biggest Brand Movers 2026

YouGov France Word of Mouth Risers 2026

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

YouGov France – Advertisers of the Month 2026

Hotel Rankings 2026 France : quelles sont les marques hôtelières les plus considérées ?

Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques

[France] Searching for answers: How AI is changing online discovery in 2026

Tour de France 2026 : Les Français seront-ils au rendez-vous ?

Voyages : comment la géopolitique redessine les choix des Français

Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements

Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands

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Ranking de marcas de cerveza en España 2026: ¿cuáles son las más consideradas?

Spain Biggest Brand Movers 2026

YouGov España: marcas con mayor crecimiento en WOM

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

YouGov España Anunciantes del mes 2026

Mascotas en España: cómo compran, cuánto gastan y qué marcas lideran la alimentación animal

[On-demand ES webinar] Descubre qué marcas lideran la recomendación de los consumidores

IA y deporte en España: adopción, aplicaciones y percepción de los usuarios

Curiosidad colectiva ante el eclipse solar del 12 de agosto: interés alto, esfuerzo limitado

Aire acondicionado: ¿Uno más en los hogares españoles?

Menos salas, más pantallas: la nueva forma de ver cine en España

Conciertos, ¿el nuevo ocio de lujo en España?

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Nissan: Automotive Brand Mover di Settembre 2026

Retail Media attraverso gli occhi dello shopper

FMCG oggi: più visite, carrelli più piccoli e nuove dinamiche

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

Clinique: Personal Care Brand Mover di Agosto 2026

Ricerca online e IA nel 2026

Pernigotti: Confectionary Brand Mover di luglio 2026

Nuove banconote in euro: gli italiani valorizzano sicurezza e cultura europea

Gli stranieri in Italia: un consumatore da conoscere, un'opportunità da cogliere

Italia 2026: vivere meglio, non più vivere al massimo

In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?

Lasonil: Pharma Brand Mover di giugno 2026

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The Serbian Shopper in 2026: Loyal Only to Their Wallet

Strategic Stockpiling: Ukrainian pertinent pattern

Polish FMCG in H1 2026: less volume, more deliberate choices

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

When Promotions Become the Norm

Bulgarian FMCG in H1 2026: More Value, Smarter Choices

Hungarian shoppers remain cautious despite the consolidating prices

ONE REGION, MANY SHOPPERS: WHY CEE SHOPPERS CANNOT BE TREATED AS ONE MARKET

Less Shopping, More Spending!

YouGov Shopper and Accurat partner to bring greater geographic depth to retail insights

Beyond the feed: how five European publics view political content creators

How popular are national leaders in Europe? September 2026

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