YouGov: what the UK thinks

Voting intention

UK AI report 2026

Nuclear weapons

Competitor monitoring

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AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

Perceived majority: how many Britons think the public shares their views (and how often are they wrong)?

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The YouGov Big Survey on Weddings

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Government approval

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1.Ralph Lauren53%
2.Calvin Klein52%
3.Dior50%
4.Hugo Boss49%
5.Tommy Hilfiger49%

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The most important issues facing the country

Would you support or oppose making a commitment to protect Germany with the UK nuclear arsenal under the same terms by which we would protect ourselves, if Germany contributes to the cost of the UK's nuclear weapons?

YouGov News Tracker: 23-24 August 2026

John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?

Have rising fuel prices given EVs a boost in Britain?

[Great Britain] Searching for answers: How AI is changing online discovery in 2026

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John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?

Britain’s electric vehicle owners bring their appetite for technology into the home

BT’s Ad Awareness hits two-year high following ‘Behind Brilliant Things’ campaign

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

UK Biggest Brand Movers 2026

UK Advertisers of the Month 2026

Business Sentiment Tracker: Business confidence falls in Q2 2026

Brands Rising Among Gen Z in the UK in 2026

The gender divide: How British men and women shop differently

FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)

OOH effectiveness: Britons frequently notice out-of-home advertising, and many act on what they see

The UK's sporting super weekend: What happens when every major event competes for attention?

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John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?

Sip stars: UK non-alcoholic beverage rankings 2026

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy50%
2.E.ON35%
3.British Gas32%
4.Green Energy UK27%
5.Scottish Gas27%

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Do Brits shop for gifts online or in store?

Have you ever been blackberry picking as an activity? (i.e. bringing a bag or container to pick blackberrys and take them home to eat/cook later)

How Gen Z consumers eat out in 2026: Attitudes, restaurant types and discovery drivers

Aldi vs. Lidl: Who wins the battle for Gen Z's best value supermarket brand?

Back-to-school shopping: How much do parents shop and what do they buy?

Will new ownership restore Harvey Nichols’ fortunes?

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Business Sentiment Tracker: Business confidence falls in Q2 2026

YouGov/Cebr Consumer Confidence Index 2026

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar42%
2.Deborah Meaden41%
3.Karren Brady37%
4.James Dyson36%
5.Richard Branson36%

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How Brits feel about the banking industry

Do you think it is appropriate or inappropriate for the government to give households that will have electricity pylons built near them in the future £250 a year off their energy bills as compensation?

YouGov Business Volatility, Uncertainty, Complexity, and Ambiguity Index (VUCA): May 2026

Nearly three in ten Britons don’t do any financial planning

Financial confidence in 2026: How are Britons coping with the increased cost of living?

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

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Most streamed TV shows in the UK 2026

YouGov Behavioral: Relationship Status and SVOD Consumption

How often Brits go to the theatre and musicals

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

UK media consumption trends 2026: Do Brits think social media and screen time affects wellbeing?

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How important is arts and creative industries to the British economy?

When it comes to autobiographies, do you think publishers should be expected to fact check them and require total accuracy, or should allow people to tell their life story entirely as they wish, even if it may not be entirely accurate?

UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?

UK media consumption trends in 2026: Short-form vs. long-form video consumption insights

Which podcast genres are most popular among men and women in Great Britain?

UK media consumption trends in 2026: TV, streaming and social media usage

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Is EastEnders’ blood cancer storyline increasing awareness of Blood Cancer UK?

What do Britons think about weight loss drugs – in their own words

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Boots84%
2.Superdrug81%
3.Nivea79%
4.Andrex79%
5.Oral-B77%

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How the government is handling the issue of health in the UK

Would you support or oppose senior doctors (consultants) going on strike over pay and pensions?

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

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YouGov News Tracker: 23-24 August 2026

Perceived majority: how many Britons think the public shares their views (and how often are they wrong)?

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.John Major36%
2.Nigel Farage32%
3.Laura Trott31%
4.Rishi Sunak27%
5.Kemi Badenoch26%

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Voting intention

Would you support or oppose a ban on trade with illegal Israeli settlements in the West Bank?

Voting intention, 23-24 August 2026: Ref 23%, Lab 22%, Con 20%, Grn 13%, LD 13%

What are European attitudes towards air conditioning?

Where do Londoners stand on Sadiq Khan after 10 years as mayor?

YouGov News Tracker: 16-17 August 2026

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The YouGov Big Survey on Weddings

How do attitudes to language learning differ across Europe?

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.EuroMillions56%
2.National Lottery52%
3.Postcode Lottery40%
4.The Health Lottery33%
5.Paddy Power29%

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Government approval

Would you support or oppose making a commitment to protect Germany with the UK nuclear arsenal under the same terms by which we would protect ourselves, if Germany contributes to the cost of the UK's nuclear weapons?

The YouGov Big Survey on Relationships

Who's taking all the sun loungers? Italians and French more to blame than Germans

What is Britain’s favourite ice cream flavour?

Boomers and bank holidays: are there any extra days off older Britons would support?

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From stadiums to street style: Sports-fashion partnerships win over UK consumers

73% of Britons support UEFA’s FIFA World Cup boycott

Which sports Brits play

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Team GB60%
2.Paralympic GB56%
3.England National Football Team55%
4.England Women's National Football Team53%
5.England National Rugby Union Team52%

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Which sports Brits follow (watch live or support a team)

How interested, if at all, are you in football?

FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)

Was the FIFA World Cup 2026 well-received compared to previous tournaments?

Lionel Messi’s favourability plummets following World Cup

What do Britons think of the 2026 World Cup changes, in their own words

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Who's most to blame when AI goes rogue?

Which AI brands have the most satisfied users?

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell74%
2.Philips72%
3.Canon70%
4.Apple iPad64%
5.Nintendo62%

X (formerly known as Twitter)

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How social media has affected the mental health of Brits

If a person sees two strangers kissing in public who they suspect are having an affair, do you think it is acceptable or unacceptable for them to film the two of them and put the video on social media?

What different generations use AI for

BT’s Ad Awareness hits two-year high following ‘Behind Brilliant Things’ campaign

As new EU rules on AI come into force, what do the public think of LLM-generated content?

UK AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum

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Have rising fuel prices given EVs a boost in Britain?

BP vs. Shell: Tracking the battle for brand health amid rising fuel costs

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn72%
2.Hilton56%
3.Holiday Inn53%
4.Walt Disney Parks and Resorts52%
5.Travelodge50%

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How many days holiday Brits take

To what extent do you support or oppose changing the speed limit in urban areas in England and Scotland from 30 mph to 20 mph?

Which UK hotel brands are winning with each generation?

Britain’s electric vehicle owners bring their appetite for technology into the home

Anyone’s guest: UK hotel brand rankings for 2026

As bidders vie for easyJet, what kind of brand will they be buying?

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