The auto market is changing. Established manufacturers are competing with newer entrants, powertrain choices are broadening, and consumers have more routes than ever to their next car. But what is really driving people to switch brands, and where are traditional and newer players winning consideration?
Join YouGov experts Russel Feldman, Alberto Pirisinu and automotive industry leaders for an exclusive breakfast briefing exploring the new reality of auto brand choice. We’ll reveal what is driving brand switching, where legacy and newer brands compete, what pulls consumers towards one brand over another, how EVs compare with other engine types in consideration, and the role of the used-car market.
Drawing on exclusive YouGov consumer insight powered by our BrandIndex and Profiles dataset, the session will help automotive brands understand how consideration and choice are evolving, and what those changes could mean for attracting and retaining customers.
During this event, you’ll learn:
- What is driving consumers to switch between established and newer auto brands
- Where legacy manufacturers and newer entrants compete most strongly for consideration
- Which factors pull consumers towards one brand over another
- How EVs compare with other engine types during the consideration journey
- What role the used-car market plays in shaping brand and vehicle choice
You’ll also have the opportunity to put your questions to our speakers, exchange views with automotive industry peers and speak with YouGov experts.
Event details
When: Thursday 19 November 2026, 8:30 - 10:30am GMT
Where: YouGov HQ, 50 Featherstone Street, London, EC1Y 8RT
Places are limited, so register now to secure your seat.
Agenda
- 8:30–9:00am: Breakfast buffet, arrivals and networking
- 9:00–9:40am: Welcome from YouGov, featuring insights into the changing auto landscape and what’s influencing consumers’ brand and vehicle choices, followed by guest speaker presentations
- 9:40–10:00am: Panel discussion and audience Q&A
- 10:00–10:30am: Networking
- 10:30am: Event close
Speakers
Alberto Pirisinu, Research Associate Director, YouGov
Alberto Pirisinu has over 10 years of experience in custom research and is currently responsible for all custom research in the automotive sector at YouGov UK.
He joined YouGov after working at leading research agencies including Ipsos Mori and Kantar Millward Brown, with experience spanning both ad hoc studies and large multi-country trackers.
Mat Thomas, Senior Manager, Brand Strategy, Lexus
Mat is the lead for brand strategy, advertising and media at Lexus UK. In his 20+ year career, he has held senior marketing positions in a broad spectrum of industries including FMCG, Over The Counter (OTC) products and Automotive.
Mat has played a key role in the strategic shift of Lexus investing into long term through tennis sponsorship, including being Performance and Automotive Partner of the Lawn Tennis Association (LTA) and Sky’s new tennis channel, which are contributing to the growth of the Lexus brand in the UK. He is highly passionate about the marketing discipline, in particular research, brand strategy and effectiveness
Russell Feldman, Head of Client Services, UK, YouGov
Russell Feldman, is the head of client services in UK. Russell joined YouGov in 2007 working in Telecoms and Media research before eventually leading the sector. Since then Russell heads up the CS team in the UK working across consumer, retail, Financial services, reputation, digital, media, tech, and Auto practices. His main areas of focus are consumer demand, market trends, usage and attitudes, customers satisfaction and loyalty, and new product development.
Russell has spoken at various conferences from automotive, tourism, telco and broadband connectivity and spectrum, media and on-demand. He has also written in-depth articles on the wearables, smartphone, and tablet markets for various publications.
