Discover which brands are winning consumer advocacy and what sets them apart.Register for the webinar

What makes a brand stand out enough that customers are willing to recommend it to others? From fashion favorites, to ultra-reliable carmakers and purpose driven cosmetics brands, some companies have the ability to turn positive customer experiences into powerful consumer advocacy.

Join us on September 16 at 2 PM ET / 11 AM PT as YouGov experts explore the 2026 U.S. Recommend Rankings, revealing the top recommended brands and biggest improvers across key sectors including retail, food and beverage, financial services, travel, dining, beauty, and more. We'll uncover which brands are leading the rankings, which are climbing fastest, the trends shaping consumer recommendations, and what these insights reveal about building stronger customer relationships.

During this webinar, you'll learn:

  • Why and how consumers typically recommend a brand
  • Which brands earned the highest recommendation scores among their current customers in 2026
  • Which brands made the biggest year over year improvements in consumer recommendation
  • The sectors and brands driving the strongest consumer advocacy
  • Key insights from YouGov BrandIndex data on what makes consumers more likely to recommend certain brands

Registrants will also receive early access to YouGov's 2026 Recommend Rankings report before its public release. Join us to discover the brands consumers recommend most, the year's top improvers, and the trends shaping consumer advocacy.

Register for the webinarGet in touch

Speakers

Brian Reitz, Senior Marketing Manager & Podcast Host, YouGov

Brian Reitz serves YouGov as Senior Marketing Manager, Americas. He predominantly focuses on developing and advertising innovative trend reports, curating and hosting Reality checks, YouGov’s survey-inspired podcast, and supporting strategic marketing initiatives.

He has hosted radio shows and podcasts for 15+ years, graduated from the University of Missouri School of Journalism, and performs stand-up comedy in Chicago in his spare time.

Brandy Hecke, Vice President, New Business, YouGov

Brandy Hecke has over a decade of experience in market research, client development, and strategic partnerships across top-tier organizations including YouGov, Nielsen, Toluna, and The Harris Poll.  Brandy specializes in helping Fortune 500 brands unlock the full potential of consumer insights to drive growth, brand health, and bold business decisions.
Throughout her career, Brandy has built a reputation for partnering with marketing and insights leaders at Fortune 500 organization to deliver measurable ROI.

Brandy’s foundation in data analytics and brand strategy was shaped early in her career, where she sharpened my skills in market measurement, storytelling, and client engagement across roles in business development, partnership and analytics.

Ryan Gross, SVP Data Products, Client Services, YouGov

Ryan Gross is SVP of Data Products, Client Services at YouGov. Since joining the company in 2014 his teams have helped brands, agencies, media owners, and investors leverage YouGov’s suite of data products for planning, strategy, activation, and tracking of campaigns.

Prior to entering the market research field, he was a graduate of New York University and worked in experiential marketing for an FMCG company and advertising sales in tech. He is passionate about telling stories with data and finding unique ways to solve client challenges using YouGov’s deep well of syndicated data.

Subscribe to the YouGov newsletter