How ChiiKAWA campaigns reshaped brand sentiment in Hong Kong

In July and August, Hong Kong was swept up in a wave of ChiiKAWA‑themed activities that brought the popular characters into daily life across the city. From transport hubs to dining spots, these campaigns captured attention, sparked conversations, and invited people to engage in playful, interactive ways. But how well did this themed movement truly resonate with the public and inspire them to take part?

Get the full picture of how these brands drove awareness, and engagement with ChiiKAWA.