Samuel Tan

APAC Data Journalist / B2B Content Manager

Samuel Tan is a data journalist and business content manager based in Singapore. He uncovers consumer insights on issues impacting businesses in APAC markets, by leveraging YouGov’s brand tracking, customer segmentation and custom research tools (BrandIndex, Profiles, Surveys).

INT

Apple touts Safari as best browser for privacy: But how many consumers worry about web surveillance?

Dior to launch menswear collection with Hamilton: How popular is F1 with luxury fashion shoppers?

Caffeine crunch: Are Thai coffee drinking habits changing in the face of rising prices?

Brewing change: Are coffee drinking habits in Singapore changing in the face of rising prices?

Cathay Pacific loyalty program turns 25: Are its recent member deals making an impact?

Tosh Rock raps McDonald’s fried chicken: Should fast food chains tap music artistes to woo diners?

APAC Biggest Brand Movers – June 2024

Australia’s Most Talked-About Brands (June 2024)

Singapore’s Advertisers of the Month (June 2024)

Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?

ZALORA launches new AI chatbot: Do most shoppers enjoy the ease of 24/7 automated customer support?

Local vs Imported food: Which do most consumers in Singapore prefer and why?

How hygienic do most Australians think various food and beverage outlets in their neighbourhood are?

Customer reward programs: what benefits are most attractive to consumers in Singapore?

Singapore’s top customer reward apps: which consumer loyalty programs are most popular?

Singapore’s Most Talked-About Brands (May 2024)

Hong Kong’s Advertisers of the Month (May 2024)

APAC Biggest Brand Movers – May 2024

Cristiano Ronaldo launches NFT collection: What do his Aussie fans think about sports-themed NFTs?

Hong Kong: Which online travel agencies are best at turning awareness to purchase intent in Q1 2024?

Indonesia: Which online travel agencies are best at turning awareness to purchase intent in Q1 2024?

Thailand: Which online travel agencies are best at turning awareness to purchase intent in Q1 2024?

Australia: Which online travel agencies are best at turning awareness to purchase intent in Q1 2024?

Singapore: Which online travel agencies are best at turning awareness to purchase intent in Q1 2024?

Artificial Intelligence for Marketing: When should businesses disclose AI use for brand advertising?

AI-generated advertising: How do consumers around the world feel?

Singapore Airlines turbulence accident: How has perception towards the carrier been impacted?

Porsche Roughroads showcase: Which car brands do camping lovers in Singapore find most innovative?

Lasting Power of Attorney (LPA) to CPF nominees: How common is end-of life planning in Singapore?

Living Funerals: Have most Singaporeans heard about it and how many are open to having one?

Indonesia’s Most Talked-About Brands (April 2024)

Thailand’s Advertisers of the Month (April 2024)

APAC Biggest Brand Movers – April 2024

Bonza cancels flights: Which airlines are Aussies most likely to use and recommend in the aftermath?

Defusing consumer boycotts: How can brands regain customers and bounce back?

Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?