YouGov’s AI-powered news tracker series shows which single story Britons heard the most about

Our news tracker asks the public to tell us, in their own words, which one news story they had heard most about in recent days. The results are then categorised by our AI topic model into the categories below.

Over this last week, two news stories dominated public attention, with various aspects of the US midterm elections being the most memorable news story for 31% of Britons, as well as Russell Brand's court case (top story for 25%). No other story was noticed by more than 3%.

YouGov are continuing to offer innovations and new products in the AI space - reach out to us if you think our AI topic quantifier model could be of use to you in your future projects.

See full results

Subscribe to the YouGov newsletter