/Research Reality

Voting intention

Sport tourism: Measuring fan appetite

Serviced Surveys

YouGov BrandIndex Voices

UK opinion on US-Iran conflict

/Research Reality

Voting intention

Sport tourism: Measuring fan appetite

Serviced Surveys

YouGov BrandIndex Voices

UK opinion on US-Iran conflict

Featured

Agencies

Consumer

Economy

Entertainment

Health

Politics

Society

Sports

Technology

Travel

Which parties do Britons see as pro- or anti-Trump?

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Consumer confidence rose in February 2026

Photo by Getty Images

Britain's mood, measured weekly

Government approval

Gambling & betting brands

1.National Lottery66%
2.EuroMillions56%
3.People's Postcode Lottery52%
4.The Health Lottery35%
5.Gala Bingo31%

United States of America

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King Charles has been invited to make an official state visit to the United States later this year, do you think this should go ahead or should it be cancelled?

YouGov BrandIndex Voices released

Groundbreaking AI-powered qualitative tool delivers the ‘why’ behind brand tracking – at scale

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[UK webinar] AI-conducted interviews: A new approach to brand tracking

UK Biggest Brand Movers - February 2026

Top in tech: UK consumer electronics rankings 2026

UK Advertisers of the Month 2026

Global brand health rankings reveal utility wins every time

[On-demand UK webinar] Understanding the new health and wellbeing consumer

From awareness to action: how effectively do the world’s top brands convert?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Consumer confidence rose in February 2026

Weight loss drugs in Britain: How they’re changing grocery spending, takeaway consumption and food choices

How important is a brand's stance on wider issues in in society to Brits?

Do Brits shop for gifts online or in store?

Energy & utilities

1.Octopus Energy56%
2.British Gas39%
3.E.ON34%
4.Green Energy UK32%
5.Scottish Power32%

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How do you like a beef steak done? If you never eat steak, please select N/A

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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UK financial outlook 2026: Consumer spending trends, budgeting habits and financial expectations

From awareness to action: how effectively do the world’s top brands convert?

How Brits manage their money

How Brits feel about the banking industry

Business figures

1.Deborah Meaden47%
2.Richard Branson42%
3.Bill Gates42%
4.Alan Sugar38%
5.Karren Brady36%

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How much of an impact do you think AI will have on white collar/professional jobs in the next 10 years?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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AI in streaming entertainment: UK audiences want assistance, but not AI-generated content

What is Britain’s favourite romcom?

YouGov Behavioral: Top Film & TV (US & UK, January 2026)

How often Brits go to the theatre and musicals

How important is arts and creative industries to the British economy?

Margaret Thatcher

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How much of the 2026 Winter Olympics have you seen or followed?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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[On-demand UK webinar] Understanding the new health and wellbeing consumer

Where UK beauty ads land: the channels regular make-up users notice most

The NHS vs European Healthcare

How the government is handling the issue of health in the UK

Health & beauty brands

1.NHS81%
2.Oral-B79%
3.Superdrug78%
4.Vaseline75%
5.Colgate74%

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Thinking about the availability of weight loss drugs such as Mounjaro and Ozempic from doctors, do you believe they are too easily available, not available enough, or do you think the current balance is about right?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all health content

Which parties do Britons see as pro- or anti-Trump?

YouGov News Tracker: 1 - 2 March 2026

Government approval

Voting intention

Politicians & political figures

1.Nigel Farage31%
2.Andy Burnham27%
3.David Frost27%
4.Angela Rayner26%
5.David Blunkett26%

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King Charles has been invited to make an official state visit to the United States later this year, do you think this should go ahead or should it be cancelled?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all politics and current affairs content

Gender equality: Britons think more is needed, so what would they be willing to do and see done?

How well known are notable women’s rights figures?

Britain's mood, measured weekly

Government approval

Gambling & betting brands

1.National Lottery66%
2.EuroMillions56%
3.People's Postcode Lottery52%
4.The Health Lottery35%
5.Gala Bingo31%

United States of America

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For GCSE exams in subjects like maths and science, do you think pupils should be required to memorise key formulas, or be given formula sheets to use?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all society and lifestyle content

A warm reception for the 2026 Winter Olympics

2026 Winter Olympics UK audience statistics and sponsor recall: What YouGov data reveals

Which sports Brits play

Which sports Brits follow (watch live or support a team)

1.Team GB70%
2.Paralympic GB60%
3.England Women's National Football Team55%
4.England National Rugby Union Team54%
5.England National Football Team54%

England National Football Team

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Which of the following do you think should win BBC Sports Personality of the Year this year?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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What do the public think of AI-written articles – and should journalists have to disclose how they’ve used the technology?

[UK webinar] AI-conducted interviews: A new approach to brand tracking

How optimistic or pessimistic are Brits about the influence of the internet on society?

How social media has affected the mental health of Brits

Consumer electronics brands

1.Duracell79%
2.Canon69%
3.Apple iPad64%
4.Kodak63%
5.Energizer62%

X (formerly known as Twitter)

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Under what circumstances should AI companies be allowed to ‘scrape’ content from publishers and artists (i.e. automatically extract their content to use to teach their AI models how to create similar content)?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Best brand rankings: Why Toyota is a global automotive powerhouse in 2026

UK car buyers divided on car features: minimalists vs luxury seekers

What type of accommodation do Brits stay in when on holiday?

How many days holiday Brits take

1.Premier Inn76%
2.Walt Disney Parks and Resorts57%
3.Holiday Inn52%
4.Travelodge52%
5.Marriott49%

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Do you support or oppose the military action that the United States has taken against Iran?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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