YouGov: what the U.S. thinks

Karoline Leavitt

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AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

How Americans describe the Democratic and Republican parties

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Americans are increasingly worried about their local schools giving students too much access to technology

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President Trump's second-term job approval rating

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

American dishes

1.Grilled Cheese85%
2.French Fries85%
3.Hamburgers84%
4.Hash browns84%
5.Cheeseburger84%

Hayden Panettiere

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Congressional ballot voting intention

What is the longest you think the U.S. military should keep a ship's crew deployed at sea without returning home?

Few Americans want to either deport all illegal immigrants or to let them all stay

Which of the following do you think has been the best White House press secretary under President Donald Trump?

Most streamed TV shows in the U.S. 2026

U.S. Biggest Brand Movers 2026

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U.S. Biggest Brand Movers 2026

U.S. Advertisers of the Month 2026

Is Farmers Insurance’s all-pink brand refresh resonating with consumers?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Anyone’s guest: U.S. hotel rankings for 2026

YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum

The gender divide: How U.S. men and women shop differently

Brands Rising Among Gen Z in the U.S. in 2026

FIFA World Cup 2026: North America built the stage. The attention went everywhere

Post-tournament analysis: The 16 brands that won FIFA World Cup 2026

First look: which emerging dining brands are breaking through with U.S. consumers?

OOH effectiveness: Americans frequently notice out-of-home advertising, many act on what they see

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Which brands stand out among brand-conscious clothes shoppers?

Gen Z's top water brands in 2026: What's quenching younger Americans' thirst?

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Dawn82%
2.Band-Aid82%
3.M&M's80%
4.Lego79%
5.Ziploc79%

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How often Americans buy food and drinks at: Outdoor markets

How often do you eat more than one meal that is made up of exactly the same food within two days?

The gender divide: How U.S. men and women shop differently

When do U.S. consumers buy sunscreen and what matters most when choosing SPF?

First look: which emerging dining brands are breaking through with U.S. consumers?

How do American beer drinkers discover new types of alcoholic beverages?

View all consumer content

Is Farmers Insurance’s all-pink brand refresh resonating with consumers?

DIY investors: Are Americans using AI tools to make investment decisions?

DIY investing: Why Americans are skipping financial advisors in 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa69%
2.MasterCard58%
3.Capital One53%
4.Capital One Bank53%
5.American Express47%

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Gen Z banking trends: Which banks are making a stronger impression

How many subscriptions do you currently pay for?

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

Have cryptocurrencies gained mass market trust in the U.S.?

U.S. consumer spending and budgeting trends in 2026

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Most streamed TV shows in the U.S. 2026

YouGov Behavioral: Relationship Status and SVOD Consumption

Social media influence on mental health

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Eminem56%
2.Ice Cube54%
3.Beastie Boys50%
4.Pharrell Williams49%
5.Salt-N-Pepa48%

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Paid film consumption

When an old book or story is adapted into a new movie, which of the following would you generally prefer?

Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Which podcast genres are most popular among men and women in the U.S.?

DraftKings vs. FanDuel: Which brand has the best odds when it comes to consumer perception?

More than meets the ear: U.S. podcast ads report 2026

View all entertainment content

Has UnitedHealthcare’s brand health recovered?

Over the last three months, 8% of Americans first turned to AI for health information or advice

What factors do Americans consider when choosing medical treatments?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid82%
2.Tylenol74%
3.Icy Hot67%
4.Benadryl67%
5.Neosporin66%

Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Would you say that you personally have felt the effects of climate change, or not?

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

View all health content

How Americans describe the Democratic and Republican parties

Americans are increasingly worried about their local schools giving students too much access to technology

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Abraham Lincoln81%
2.Martin Luther King, Jr.81%
3.Albert Einstein79%
4.Benjamin Franklin77%
5.Anne Frank75%

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Congressional ballot voting intention

What is the longest you think the U.S. military should keep a ship's crew deployed at sea without returning home?

Trump's job approval, immigration and assimilation, vaccines, and more: August 7 - 10, 2026 Economist/YouGov Poll

Swing district voters, feminism, and more: July 31 - August 3, 2026 Economist/YouGov Poll

A new low for Trump approval, the close House race, views on Netanyahu, and more: July 25 - 27, 2026 Economist/YouGov Poll

International survey: how people in seven countries see the US, power, threats and alliances

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Moving pictures, falling approval, and chasing squirrels

Men are more likely than women to say they could survive in the wilderness, escape from a sinking car, and navigate using the stars

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music88%
2.Spending time with family85%
3.Watching movies84%
4.Spending time with friends83%
5.Going to the park81%

Immigration and Customs Enforcement (ICE)

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How many hours do Americans sleep at night

Do you think it is good or bad for professional sports when teams are owned by billionaires?

What Americans think about board games

Call her normal? What Americans think about sex and marriage

Parents of children under 18 are more likely to say parents should let their children use AI tools

Americans' earliest memories

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FIFA World Cup 2026: North America built the stage. The attention went everywhere

Post-tournament analysis: The 16 brands that won FIFA World Cup 2026

Do you like soccer more than American football? We asked Americans to choose between their favorite sports

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles58%
2.John Cena58%
3.Venus Williams52%
4.LeBron James50%
5.Caitlin Clark49%

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Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?

Who do you think is overall the greatest basketball player of all time?

Could you score a World Cup penalty kick? Many men say yes

The top five sponsor brands gaining among FIFA World Cup fans in the U.S.

See the 48 brands winning with U.S. FIFA World Cup fans

86% of fans say live sports are becoming a luxury experience

View all sports content

Which technologies do Americans miss — and which are they glad to be rid of?

YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum

Do Americans think AI is smarter than Donald Trump?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 16 Pro52%
2.Samsung Galaxy S2551%
3.iPhone 1751%
4.Apple iPhone 16 Pro Max51%
5.Apple iPhone 1650%

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How does ChatGPT compare to other AI brands among Americans?

Would you support or oppose the U.S. government banning social media use among children under 16?

Searching for answers: How AI is changing online discovery in 2026

YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers

One in five American adults under 30 say they have had an ongoing personal friendship with an AI chatbot

Why AI workflows need trusted human data

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Electric cars and connected homes: How technology adoption extends beyond the driveway

Anyone’s guest: U.S. hotel rankings for 2026

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Marriott62%
2.Holiday Inn58%
3.Hilton58%
4.Best Western55%
5.Courtyard by Marriott54%

The White House

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Where Americans stay on vacation

The Lincoln Memorial Reflecting Pool recently underwent renovations, and problems with its coating and water have since been reported. What do you think caused these problems?

Are rising gas prices making electric vehicles more appealing to U.S. automobile buyers?

Which auto brands stand to gain from EV automaker Polestar’s U.S. exit?

[US livestream] The new search journey: How AI is changing online discovery

What do Americans think of Ferrari’s new electric car?

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