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Parties’ issue handling

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Fashion retailer rankings

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WEBINAR: AI interviews

Latest Economist poll

Tracking Trump's term

/Research Reality

Parties’ issue handling

Industry regulation

Fashion retailer rankings

Launch a survey

WEBINAR: AI interviews

Latest Economist poll

Tracking Trump's term

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Consumer

Economy

Entertainment

Health

Politics

Society

Sports

Technology

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Does a 1964 test for liberals and conservatives work in 2026?

Liberal circled in red pencil, below Conservative text

Heavy social media users in the U.S. are more engaged with ads and buying across categories

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President Trump's second-term job approval rating

Congressional ballot voting intention

Historical figures

1.Albert Einstein82%
2.Abraham Lincoln79%
3.Rosa Parks79%
4.Martin Luther King, Jr.74%
5.Benjamin Franklin74%

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What is the latest point at which a mail ballot should have to arrive at the elections office in order to be counted?

YouGov BrandIndex Voices released

Groundbreaking AI-powered qualitative tool delivers the ‘why’ behind brand tracking – at scale

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US Biggest Brand Movers - March 2026

[US webinar] The age of anti-aging: What U.S. consumers are doing to stay young

U.S. Advertisers of the Month 2026

[US-recording] From smart homes to smartphones: The tech brands Americans love

Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic

The ad plays that paid off on Super Bowl Sunday 2026

[On-demand US webinar] Sport tourism appetite: What drives fans to travel in 2026?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Nike leads U.S. fashion brand consideration as Skechers gains ground

US Biggest Brand Movers - March 2026

How sustainability policies impact Americans' purchase behavior

How often Americans buy food and drinks at: Outdoor markets

1.Band-Aid82%
2.Heinz Ketchup82%
3.M&M's81%
4.Kit Kat80%
5.Lysol80%

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What kind of milk do you prefer?

Brand health tracking

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U.S. consumer spending and budgeting trends in 2026

From awareness to action: how effectively do the world’s top brands convert?

Americans still don’t trust banking sector AI use

Americans contemplate a post-penny future

Consumer banks & financial service providers

1.Visa69%
2.MasterCard63%
3.Chase49%
4.Capital One47%
5.American Express46%

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Compared to how much you usually seek out the news, in the last six months have you been seeking out news...?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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‘Sinners’ is Americans’ top pick for Best Picture at the 2026 Oscars

Most streamed TV shows in the U.S. 2026

Social media influence on mental health

Paid film consumption

Rap & hip-hop music artists

1.Eminem57%
2.Ice Cube54%
3.Beastie Boys51%
4.LL Cool J49%
5.Salt-N-Pepa47%

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Do you think Bill Cosby is innocent or guilty of committing sexual assault?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

1.Band-Aid82%
2.Neosporin70%
3.Advil66%
4.Benadryl65%
5.Tylenol65%

Do you think government regulation of greenhouse gas emissions should be...?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Does a 1964 test for liberals and conservatives work in 2026?

After abuse allegations against Cesar Chavez, taking his name off streets and schools has wide support

President Trump's second-term job approval rating

Congressional ballot voting intention

Historical figures

1.Albert Einstein82%
2.Abraham Lincoln79%
3.Rosa Parks79%
4.Martin Luther King, Jr.74%
5.Benjamin Franklin74%

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What is the latest point at which a mail ballot should have to arrive at the elections office in order to be counted?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all politics and current affairs content

How often Americans fight

Americans are living for the weekend: Vast majorities like Saturday and Sunday while Mondays are divisive

Socializing - past week

How many hours do Americans sleep at night

Social activities

1.Listening to music89%
2.Spending time with family81%
3.Watching movies80%
4.Spending time with friends80%
5.Visiting museums78%

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Do you support or oppose agents with U.S. Immigration and Customs Enforcement (U.S.) being assigned to U.S. airports to help Transportation Security Administration (TSA) agents during the partial government shutdown?

Brand health tracking

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Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic

[On-demand US webinar] Sport tourism appetite: What drives fans to travel in 2026?

What Americans think about the Super Bowl and Bad Bunny

How MLB can build on its rising in-stadium momentum?

Contemporary sports personalities

1.John Cena55%
2.Simone Biles54%
3.LeBron James46%
4.Venus Williams46%
5.Stephen Curry46%

Kansas City Chiefs

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Which of the following best describes how much of the Super Bowl you watched this year?

Brand health tracking

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Heavy social media users in the U.S. are more engaged with ads and buying across categories

Using transition statements in online surveys

[US-recording] From smart homes to smartphones: The tech brands Americans love

How Americans communicate in 2026: The rise of messaging & AI trends

1.Apple iPhone 1552%
2.Apple iPhone 1650%
3.Samsung Galaxy S2549%
4.Apple iPhone 16 Pro49%
5.Samsung Galaxy S25 Plus48%

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Which is closest to your view on AI companies licensing their technology to the U.S. military?

Brand health tracking

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Boomers are still shaping travel demand — here’s how

Sport tourism: Measuring fan appetite report

Vacations days taken - past month

Where Americans stay on vacation

1.Hilton58%
2.Marriott57%
3.Holiday Inn56%
4.Courtyard by Marriott55%
5.Holiday Inn Express51%

New York City, NY

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As far as you know, have the people who have participated in recent protests against ICE actions in Minnesota been...?

Brand health tracking

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