YouGov: what the US thinks

Extremism and the parties

U.S. podcast ads report

Launch a survey

U.S. auto rankings 2026

Latest Economist poll

Tracking Trump's term

Audience activation

FeaturedFeatured

AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

Half of Americans support eliminating health insurance companies and several other socialist policy proposals

FORT LAUDERDALE, FL - JULY 24: Burt Boice joins with other protesters against Republican senators who have not spoken up against Affordable Care Act repeal and demand universal, affordable, quality healthcare for all on July 24, 2017 in Fort Lauderdale, United States. The U.S. Senate is expected to vote tomorrow on the health care legislation after they twice postponed the vote. (Photo by Joe Raedle/Getty Images)

More Independents say the Republican Party is too extreme than say the Democratic Party is

WASHINGTON, DC - DECEMBER 10: U.S. Speaker of the House Mike Johnson (R-LA) speaks to U.S. House Minority Leader Hakeem Jeffries (D-NY) during the lighting of the Capitol Menorah at a Hanukkah reception at the U.S. Capitol Building on December 10, 2025 in Washington, DC. This is the third annual event hosted by bipartisan congressional leaders to celebrate the upcoming eight-day festival of Hanukkah. (Photo by Anna Moneymaker/Getty Images)

President Trump's second-term job approval rating

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Contemporary soccer players

1.Lionel Messi38%
2.Cristiano Ronaldo35%
3.Harry Kane22%
4.Cristian Romero21%
5.Kylian Mbappé20%

entity image

Congressional ballot voting intention

The U.S. Supreme Court is considering President Donald Trump's attempt to limit birthright citizenship by no longer giving U.S. citizenship to children born in the U.S. either to undocumented immigrants or to some temporary visitors. Do you think the Supreme Court should...?

Trust in Media 2026: Which news sources Americans use and trust

The Supreme Court recently ruled that people who occasionally use marijuana cannot automatically be banned from owning a firearm solely because of their marijuana use. Do you approve or disapprove of this ruling?

Socialism, extremism in the parties, the reflecting pool, and more: June 26 - 29, 2026 Economist/YouGov Poll

Influencer marketing insights: One in four Americans discover products through influencers in 2026

View all content

Influencer marketing insights: One in four Americans discover products through influencers in 2026

[US livestream] The new search journey: How AI is changing online discovery

Which podcast genres are most popular among men and women in the U.S.?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

U.S. Biggest Brand Movers 2026

More than meets the ear: U.S. podcast ads report 2026

Politics, participation and the FIFA World Cup 2026: What U.S. sports fans think

[On-demand US session] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

What Americans want AI companies to know: 13 key themes based on 1K+ conversations

Mother’s Day campaigns that caught consumers’ attention

One in five TikTok users in the U.S. are Baby Boomers, but who are they?

View all agency content

Influencer marketing insights: One in four Americans discover products through influencers in 2026

Decoding large household appliance purchases: How motivations shift across generations

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid84%
2.Dawn84%
3.M&M's82%
4.Ziploc80%
5.Cheerios80%

entity image

How often Americans buy food and drinks at: Outdoor markets

About how often do you drink milk or milk alternatives?

Etsy's brand visibility in the U.S. rises following recent campaign launch

The grocery habits of higher-income Americans

Are clothes shoppers ready for AI in apparel retail?

What Americans want AI companies to know: 13 key themes based on 1K+ conversations

View all consumer content

Gen Z banking trends: Which banks are making a stronger impression

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa68%
2.MasterCard61%
3.Capital One50%
4.Chase48%
5.American Express46%

entity image

Have cryptocurrencies gained mass market trust in the U.S.?

Does anybody, in any circumstance, deserve to have a trillion dollars in personal wealth?

U.S. consumer spending and budgeting trends in 2026

From awareness to action: how effectively do the world’s top brands convert?

Americans still don’t trust banking sector AI use

Americans contemplate a post-penny future

View all economy content

Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Most streamed TV shows in the U.S. 2026

Social media influence on mental health

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Eminem57%
2.Ice Cube53%
3.Beastie Boys51%
4.Pharrell Williams50%
5.Tupac Shakur49%

Michael Jackson

entity image

Paid film consumption

Do you have a favorable or an unfavorable opinion of Tucker Carlson?

Which podcast genres are most popular among men and women in the U.S.?

DraftKings vs. FanDuel: Which brand has the best odds when it comes to consumer perception?

More than meets the ear: U.S. podcast ads report 2026

YouGov Behavioral: Viewership Trends by US Political Party

View all entertainment content

Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid84%
2.Neosporin73%
3.Tylenol66%
4.Advil66%
5.Benadryl65%

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Would you say that you personally have felt the effects of climate change, or not?

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

Half of Americans believe aliens have visited Earth

Younger Americans grow more doubtful of health insurers’ value for money

Few Americans trust AI-powered mental health apps, survey finds

View all health content

Socialism, extremism in the parties, the reflecting pool, and more: June 26 - 29, 2026 Economist/YouGov Poll

Half of Republicans and 11% of Democrats define patriotism as supporting their country unconditionally

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

entity image

Congressional ballot voting intention

When it comes to accepting people who are gay, lesbian, and bisexual, would you say that American society has...?

Trust in Media 2026: Which news sources Americans use and trust

The Iran deal, what Americans want from the parties, and more: June 19 - 22, 2026 Economist/YouGov Poll

Trump's job approval rebounds, Americans lack confidence in elections, abortion views, and more: June 13 - 15, 2026 Economist/YouGov Poll

How much power do billionaires and workers have?

View all politics and current affairs content

What Americans think about board games

Call her normal? What Americans think about sex and marriage

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music90%
2.Spending time with family83%
3.Watching movies82%
4.Watching TV81%
5.Surfing the Internet81%

entity image

How many hours do Americans sleep at night

Do you approve or disapprove of the U.S. Senate passing a resolution directing President Trump to remove U.S. armed forces from hostilities against Iran unless Congress explicitly authorizes the use of military force?

Parents of children under 18 are more likely to say parents should let their children use AI tools

Americans' earliest memories

Who Americans think is cool

Americans are more than twice as likely to say that when they were growing up, they were closer to their moms than to their dads

View all society and lifestyle content

Has Dove Men+Care found its FIFA World Cup footing?

UEFA Champions League final sponsorship exposure metrics: Who won the game?

FIFA World Cup 2026 is already outscoring the 2022 edition in the U.S.

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles57%
2.John Cena54%
3.Venus Williams53%
4.Caitlin Clark50%
5.LeBron James47%

Kansas City Chiefs

entity image

Politics, participation and the FIFA World Cup 2026: What U.S. sports fans think

If the New York Knicks — who won the NBA title on Saturday — are invited to the White House to meet with President Trump, do you think they should or should not go?

What Americans say about ICE, safety, and human rights as factors in the 2026 World Cup

What Americans think about the 2026 World Cup

Soccer is gaining ground in the U.S. ahead of the FIFA World Cup

Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.

View all sports content

Why AI workflows need trusted human data

One in five TikTok users in the U.S. are Baby Boomers, but who are they?

Americans are increasingly concerned about AI exacerbating mental health problems

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 15 Pro50%
2.Samsung Galaxy S25 Plus50%
3.Apple iPhone 16 Pro50%
4.Apple iPhone 16 Pro Max50%
5.Apple iPhone 1549%

entity image

How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]

If you were accused of a crime you did commit and it went to trial, which of the following would you prefer to listen to the arguments and give the verdict?

Trust in the age of generative AI

How Discord gamers differ from general gamers in the U.S.

Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy

Heavy social media users in the U.S. are more engaged with ads and buying across categories

View all technology content

[US livestream] The new search journey: How AI is changing online discovery

What do Americans think of Ferrari’s new electric car?

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Holiday Inn Express61%
2.Hilton59%
3.Holiday Inn57%
4.Marriott54%
5.Hampton Inn53%

The White House

entity image

Where Americans stay on vacation

The Lincoln Memorial Reflecting Pool recently underwent renovations, and problems with its coating and water have since been reported. What do you think caused these problems?

[On-demand US session] Skip happens: Why podcast ads still earn trust

Flying high: U.S. airline rankings 2026

Americans are becoming less likely to see gas cars as cheaper to buy and maintain than electric cars

As Spirit shuts down operations, which airlines stand to gain the most?

View all travel content

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

Accurate data

Real data that you can trust with confidence, guiding impactful action.

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.