YouGov: what the UK thinks

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Podcast ads report 2026

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Views of Andy Burnham’s character have become more negative since May

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Who would make the best prime minister? June 2026

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Government approval

Research surveys

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Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

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Voting intention

Which of the following comes closest to your view on how Andy Burnham would govern the country?

Are EU Entry/Exit System (EES) delays impacting Britons’ travel plans this summer?

Why AI workflows need trusted human data

Voting intention, 28-29 June 2026: Ref 24%, Con 20%, Lab 20%, Grn 13%, LD 13%

How popular is Donald Trump in Europe? June 2026

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Who are Great Britain’s true crime podcast listeners?

[GB Webinar] The new search journey: How AI is changing online discovery

Which podcast genres are most popular among men and women in Great Britain?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

UK Biggest Brand Movers 2026

More than meets the ear: Great Britain podcast ads report 2026

As OpenAI reportedly prepares an IPO, what do the public make of ChatGPT?

FIFA World Cup 2026 sponsorship: Will Brits notice, and where?

[On-Demand Great Britain webinar] Skip happens: Why podcast ads still earn trust

What the UK public wants AI companies to know: 14 key themes based on 1K+ conversations

UK Advertisers of the Month 2026

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How do domestic appliance buying priorities change across generations in Britain?

Could The Works benefit from the troubles at TGJones?

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy44%
2.British Gas37%
3.EDF Energy32%
4.M&S Energy26%
5.Green Energy UK26%

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Do Brits shop for gifts online or in store?

Do you think women in Britain generally dress well or badly (in the fashion sense)?

Will Hugo Boss be a smart addition to the Frasers portfolio?

One in five British beer drinkers consume 14 or more units of alcohol per week

Why are one in three Brits drinking less alcohol in 2026?

Etsy's brand visibility in the UK rises following recent campaign launch

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Financial confidence in 2026: How are Britons coping with the increased cost of living?

YouGov/Cebr consumer confidence index records largest monthly increase since 2021

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar46%
2.Richard Branson45%
3.Bill Gates40%
4.Deborah Meaden38%
5.Mark Zuckerberg33%

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How Brits feel about the banking industry

Would you support or oppose introducing a law whereby employers cannot require workers to work if the temperature of the working environment is above 30C?

[On-demand UK webinar] YouGov Consumer Duty Index

Will AI replace traditional software tools for small businesses in the UK?

Business sentiment tracker: Two in five businesses say AI adoption is important for future growth

As Gap partners with Victoria Beckham, how does the mid-market retailer compare to premium clothing brands?

View all economy content

UK media consumption trends in 2026: Short-form vs. long-form video consumption insights

Most streamed TV shows in the UK 2026

How often Brits go to the theatre and musicals

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Which podcast genres are most popular among men and women in Great Britain?

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How important is arts and creative industries to the British economy?

It has been announced that King Charles will not live at Buckingham Palace after refurbishment works are complete, to allow the Palace to be more open to the public. Do you support or oppose this decision?

UK media consumption trends in 2026: TV, streaming and social media usage

YouGov Behavioral: Viewership Trends by US Political Party

Most Britons like the new Banksy statue

David Attenborough tops list of UK national treasures

View all entertainment content

What do Britons think about weight loss drugs – in their own words

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Colgate81%
2.Boots80%
3.Vaseline78%
4.NHS78%
5.Superdrug76%

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How the government is handling the issue of health in the UK

Would you support or oppose banning NHS staff from wearing political badges on their uniforms?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

Cancer Research UK retains top spot in YouGov’s 2026 Charity Rankings

View all health content

Voting intention, 28-29 June 2026: Ref 24%, Con 20%, Lab 20%, Grn 13%, LD 13%

How popular is Donald Trump in Europe? June 2026

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.Andy Burnham35%
2.David Frost34%
3.Nigel Farage29%
4.Laura Trott27%
5.Angela Rayner24%

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Voting intention

Which of the following comes closest to your view on how Andy Burnham would govern the country?

How popular are national leaders in Europe? June 2026

Views of Andy Burnham’s character have become more negative since May

What do Britons think about the UK’s relationship with the US – in their own words

Who would make the best prime minister? June 2026

View all politics and current affairs content

How did UNICEF's brand metrics change during Soccer Aid 2026?

Cancer Research UK: Personal connections drive higher awareness and donation consideration

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.National Lottery59%
2.EuroMillions57%
3.Postcode Lottery37%
4.The Health Lottery34%
5.Ladbrokes28%

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Government approval

How regularly, if ever, did you get detentions at school?

Western Europeans in six countries believe crime is rising

Britons talk about their favourite animals – in their own words

What do Britons think are the biggest harms of social media for children – in their own words

What is Britain’s second city?

View all society and lifestyle content

One in nine Britons who watched the UEFA Champions League final did so via an illegal stream

UEFA Champions League final sponsorship exposure metrics: Who won the game?

Which sports Brits play

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Paralympic GB63%
2.Team GB62%
3.England National Football Team56%
4.Great Britain Athletics Team54%
5.England National Rugby Union Sevens Team54%

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Which sports Brits follow (watch live or support a team)

How interested are you in watching the "Enhanced Games"; an international sports event taking place for the first time in 2026, where athletes will not be subject to drug testing and are allowed to take performance-enhancing drugs?

[Great Britain webinar] Youth Sport Tracker: Understanding the next gen of sports fans

Are Britons excited for the 2026 World Cup?

Premier League fans still say VAR is working badly

FIFA World Cup 2026 sponsorship: Will Brits notice, and where?

View all sports content

Why AI workflows need trusted human data

[GB Webinar] The new search journey: How AI is changing online discovery

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

X (formerly known as Twitter)

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How social media has affected the mental health of Brits

How much of a role, if any, do you think that social media has played in the recent Belfast disorder?

British public tend to say harms of social media have outweighed the benefits

Eight in ten parents say social media use has a negative impact on children

As OpenAI reportedly prepares an IPO, what do the public make of ChatGPT?

What the UK public wants AI companies to know: 14 key themes based on 1K+ conversations

View all technology content

Are EU Entry/Exit System (EES) delays impacting Britons’ travel plans this summer?

Jet fuel fears have subsided - not that British holidaymakers were worried

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn60%
2.Travelodge58%
3.Savoy Hotel51%
4.Walt Disney Parks and Resorts49%
5.Holiday Inn49%

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How many days holiday Brits take

Compared to the rest of the country do you believe London gets more or less than its fair share of public spending?

Are Britons considering term-time holidays as living costs rise?

UK summer travel 2026: How inflation and travel costs are changing plans

What do Britons think of Ferrari’s new electric car?

[On-Demand Great Britain webinar] Skip happens: Why podcast ads still earn trust

View all travel content

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