YouGov: what the UK thinks

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2026 Recommend report

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What else do Britons call an alleyway?

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If the government decides to rejoin EU, Britons say there should be a referendum

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Government approval

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1.Hugo Boss53%
2.Ralph Lauren47%
3.Calvin Klein46%
4.Ted Baker45%
5.Dior45%

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The most important issues facing the country

Which of the following comes closest to your view on whether or not Zack Polanski has changed the Green Party?

As BT agrees to buy TalkTalk, what do customers think of the acquisition?

Will Sephora boost M&S’s brand among younger shoppers?

YouGov/Cebr Consumer Confidence Index 2026

[Great Britain] Searching for answers: How AI is changing online discovery in 2026

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Which alcohol brands lead with each generation in the UK?

More British women are using Reddit – but who are they and how can brands reach them?

Happy hour: UK alcoholic beverage rankings 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

UK Biggest Brand Movers 2026

UK Advertisers of the Month 2026

YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale

Are business decision makers in the UK embracing AI?

Was Grand Theft Auto’s Netflix reveal event the right vehicle for the juggernaut game franchise?

[On-demand UK webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the UK

Have the Grand Theft Auto VI leaks affected excitement among British gamers?

John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?

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Will Sephora boost M&S’s brand among younger shoppers?

The bots and the basket: AI's role in Black Friday and Cyber Monday 2026 in Great Britain

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy45%
2.British Gas34%
3.E.ON31%
4.Scottish Power25%
5.EDF Energy23%

Marks & Spencer

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Do Brits shop for gifts online or in store?

Fresh minced meat is now often sold in vacuum sealed soft packets, as opposed to the larger rigid plastic packets previously used. Do you generally like or dislike the newer packaging?

Greggs is now the biggest coffee chain by store count. Is it the best?

Which alcohol brands lead with each generation in the UK?

Multiple credit cards: Why Britons have them and how they manage their balances

Will Primark’s move to home delivery keep the budget clothing brand competitive?

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YouGov/Cebr Consumer Confidence Index 2026

Are business decision makers in the UK embracing AI?

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Richard Branson42%
2.Alan Sugar39%
3.Deborah Meaden33%
4.Bill Gates32%
5.James Dyson25%

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How Brits feel about the banking industry

Do you think it is acceptable or unacceptable for a candidate at a job interview to bring an iced coffee they had purchased from a store into the job interview with them?

Will AI help financial services companies act in consumers’ best interests? The public aren’t convinced

Business Sentiment Tracker: Business confidence falls in Q2 2026

YouGov Business Volatility, Uncertainty, Complexity, and Ambiguity Index (VUCA): May 2026

Nearly three in ten Britons don’t do any financial planning

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Most streamed TV shows in the UK 2026

Openness to paid social media features varies by how Britons use social media

How often Brits go to the theatre and musicals

Brand health tracking

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Which Britons are listening to more music?

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How important is arts and creative industries to the British economy?

Do you think the UK's recent run of poor scores at the Eurovision Song Contest are more down to poor singer/song choices on the UK's part, or more down to countries voting politically?

YouGov Behavioral: Relationship Status and SVOD Consumption

UK media consumption trends 2026: Do Brits think social media and screen time affects wellbeing?

UK media consumption trends in 2026: Are smartphones impacting attention spans in the UK?

UK media consumption trends in 2026: Short-form vs. long-form video consumption insights

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Is EastEnders’ blood cancer storyline increasing awareness of Blood Cancer UK?

What do Britons think about weight loss drugs – in their own words

The NHS vs European Healthcare

Brand health tracking

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Health & beauty brands

1.Dettol79%
2.Oral-B78%
3.Colgate77%
4.Boots76%
5.NHS76%

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How the government is handling the issue of health in the UK

Would you consider the coronavirus pandemic in Britain to be over or still ongoing?

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

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If the government decides to rejoin EU, Britons say there should be a referendum

YouGov News Tracker: 4 - 5 October 2026

Government approval

Brand health tracking

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Politicians & political figures

1.Andy Burnham36%
2.Nigel Farage25%
3.Sadiq Khan25%
4.Ed Davey24%
5.Laura Trott24%

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Voting intention

Do you think Zack Polanski should remain as leader of the Green Party, or stand down and let someone else take over?

Do Britons support a tourist tax?

Voting intention, 4-5 October 2026: Lab 27%, Ref 22%, Con 20%, LD 11%, Grn 11%

How popular are national leaders in Europe? September 2026

How popular is Donald Trump in Europe? September 2026

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What else do Britons call an alleyway?

How people give to charity in the UK: Donations, demographics and giving intentions

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.National Lottery51%
2.EuroMillions40%
3.Postcode Lottery32%
4.The Health Lottery26%
5.Scratchcards24%

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Government approval

When was the last time you invited someone other than a family member around your house for dinner?

Two thirds of straight women are unwilling to date a bisexual man

Shelter donation consideration rises following Andy Burnham’s rough sleeping pledge

How UK adults' consideration to donate to Refuge UK shifted through the 2026 FIFA world cup

The YouGov Big Survey on Weddings

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Man City verdict: What’s the right punishment if the club is found to have broken the Premier League’s financial rules?

What are the most considered betting brands among UK sports fans?

Which sports Brits play

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Team GB69%
2.England Women's National Football Team54%
3.England National Football Team54%
4.Paralympic GB53%
5.England National Rugby Union Team50%

Manchester City F.C.

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Which sports Brits follow (watch live or support a team)

How interested, if at all, are you in football?

Did sponsoring The Hundred 2026 improve perceptions of the competition’s marketing partners?

The Hundred finishes for 2026 – but is it bowling the public over?

Which 2026 Premier League clubs have the most local fans?

From stadiums to street style: Sports-fashion partnerships win over UK consumers

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As BT agrees to buy TalkTalk, what do customers think of the acquisition?

How do attitudes towards AI companies compare to other industries?

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell68%
2.Philips66%
3.Canon63%
4.Kodak62%
5.Microsoft61%

X (formerly known as Twitter)

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How social media has affected the mental health of Brits

How much confidence, if any, do you have in artificial intelligence (AI) companies to be able to control their models and prevent them from being used to hack confidential data?

More British women are using Reddit – but who are they and how can brands reach them?

Britons are increasingly worried about the impact of AI

YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale

Who's most to blame when AI goes rogue?

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Land Rover in 2026: How have UK consumer perceptions changed?

ScotRail records Britain’s biggest improvement in customer recommendation

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn66%
2.Travelodge48%
3.Holiday Inn48%
4.Hilton46%
5.Walt Disney Parks and Resorts46%

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How many days holiday Brits take

Would you support or oppose allowing councils to levy a 'tourist tax' in the form of a small additional charge per night on all hotel, B&B and short term let stays in their area?

UK summer travel 2026: How travel plans compared with reality

Which UK hotel brands have the most satisfied customers in 2026?

Have rising fuel prices given EVs a boost in Britain?

BP vs. Shell: Tracking the battle for brand health amid rising fuel costs

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