YouGov: what the U.S. thinks

A gay president

2026 Recommend report

Latest Economist poll

Tracking Trump's term

Client case studies

FeaturedFeatured

AgenciesAgencies

ConsumerConsumer

EconomyEconomy

EntertainmentEntertainment

HealthHealth

PoliticsPolitics

SocietySociety

SportsSports

TechnologyTechnology

TravelTravel

How opinion of Trump has fallen ahead of the midterms

WASHINGTON, DC - OCTOBER 13: U.S. President Donald Trump stops to speak to members of the media as he departs on the South Lawn of the White House on October 13, 2026 in Washington, DC. President Trump is traveling to Alaska to headline a rally for incumbent Sen. Dan Sullivan (R-AK), who will be facing off against Alaska Democratic Senate candidate, former Rep. Mary Peltola in the midterm elections. (Photo by Chip Somodevilla/Getty Images)

Nearly half of Americans describe the economy as poor, the highest share since 2022

NEWARK, NEW JERSEY - SEPTEMBER 17: Trucks are parked at a Pilot gas station on September 17, 2026 in Newark, New Jersey. Diesel and gas prices continue to rise in the U.S. amid the continued war with Iran and persistent inflation. The average price for a gallon of regular gasoline is $4.36, and diesel has reached a record high of $6.30 a gallon. (Photo by Michael M. Santiago/Getty Images)

Congressional ballot voting intention

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

National & religious events

1.Thanksgiving81%
2.Mother's Day80%
3.Veterans Day77%
4.Christmas77%
5.Memorial Day75%

entity image

President Trump's second-term job approval rating

Do you think it is acceptable or unacceptable for a politician to suggest, without providing evidence, that their political opponent is gay?

Two-thirds of Americans oppose livestreaming executions

In general, do you think a political candidate being openly gay would help or hurt their chances of winning a statewide election in the state where you live?

From Nike to Super Mario Bros.: Which brands topped the Black Friday and Cyber Monday 2025 Buzz rankings?

Most streamed TV shows in the U.S. 2026

View all content

U.S. Advertisers of the Month 2026

U.S. Biggest Brand Movers 2026

More American women are using Reddit – but who are they and how can brands reach them?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Do Americans trust AI news summaries? [Reality checks ft. Vince Nero]

Which alcoholic beverage brands are winning over Gen Z, Millennials, Gen X, and Baby Boomers+?

Happy hour: U.S. alcoholic beverage rankings 2026

YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale

Which beverage brands win with Gen Z, Millennials, Gen X, and Baby Boomers+?

Which U.S. hotel brands have the most satisfied customers in 2026?

Openness to paid social media features varies by how Americans use social media

Which AI brands have the most satisfied users?

View all agency content

From Nike to Super Mario Bros.: Which brands topped the Black Friday and Cyber Monday 2025 Buzz rankings?

Rooms with a view: How many TVs do Americans have at home?

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.M&M's81%
2.Dawn81%
3.Ziploc81%
4.Band-Aid80%
5.Vaseline80%

entity image

How often Americans buy food and drinks at: Outdoor markets

Which, if any, of the following is your favorite way to eat potatoes?

The bots and the basket: AI's role in Black Friday and Cyber Monday 2026

College students and fast food: Brands, ordering habits and what drives their choices

Multiple credit cards: Why Americans have them and what they look for in a card

Online or in-store? How fashion shopping habits vary across U.S. states

View all consumer content

What matters when Americans choose an insurance provider – and where do they research?

Robinhood’s brand health has strengthened; what does its customer base look like in 2026?

Is it wrong to help a relative get a job? Most Americans don't think so

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa74%
2.MasterCard68%
3.Capital One62%
4.American Express55%
5.Chase54%

entity image

Is Farmers Insurance’s all-pink brand refresh resonating with consumers?

Do you think the U.S. will ever pay off its national debt?

DIY investors: Are Americans using AI tools to make investment decisions?

DIY investing: Why Americans are skipping financial advisors in 2026

Gen Z banking trends: Which banks are making a stronger impression

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

View all economy content

Most streamed TV shows in the U.S. 2026

Music consumption trends 2026: Who's listening more – and what's driving discovery?

Social media influence on mental health

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Ice Cube59%
2.Eminem59%
3.Tupac Shakur56%
4.Pharrell Williams55%
5.LL Cool J53%

Amazon Prime Video

entity image

Paid film consumption

Do you have a favorable or an unfavorable opinion of Pope Leo XIV?

Spotify’s Fan Life campaign and Running Mode coincide with gains in Ad Awareness and Purchase Intent

YouGov Behavioral: Relationship Status and SVOD Consumption

Product placement effectiveness: Do U.S. adults notice brands in movies, TV shows or streaming content?

Which podcast genres are most popular among men and women in the U.S.?

View all entertainment content

U.S. health and wellness habits: Is cost shaping health and wellness choices?

Has UnitedHealthcare’s brand health recovered?

Over the last three months, 8% of Americans first turned to AI for health information or advice

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid80%
2.Neosporin74%
3.Tylenol73%
4.Tums67%
5.Advil67%

What factors do Americans consider when choosing medical treatments?

Forever young? U.S. anti-aging report 2026

Would you consider the coronavirus pandemic in the U.S. to be over or still ongoing?

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

View all health content

A steady midterms picture, economic doubts, the death penalty, and more: October 10–12, 2026 Economist / YouGov Poll

New polls in seven states show tight races for Senate and governor in each, including leads for Talarico, Brown, and Acton

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Albert Einstein82%
2.Martin Luther King, Jr.82%
3.Abraham Lincoln77%
4.Anne Frank77%
5.Rosa Parks76%

entity image

Congressional ballot voting intention

In general, do you think a political candidate being openly gay would help or hurt their chances of winning a statewide election in the state where you live?

Democrats' 8-point lead with registered voters, inflation importance hits new high, and more: October 2–5, 2026 Economist / YouGov Poll

Likely voters and the 'blue wave'

Do Americans agree with Trump that he's the greatest U.S. president in history?

How popular is Donald Trump in Europe? September 2026

View all politics and current affairs content

Which fall activities do Americans plan to do?

How U.S. adults support charities: Donations, volunteering and future giving

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music88%
2.Watching movies86%
3.Spending time with family83%
4.Spending time with friends83%
5.Going to the park81%

entity image

How many hours do Americans sleep at night

Do you think it is acceptable or unacceptable for a politician to suggest, without providing evidence, that their political opponent is gay?

R-E-S-P-E-C-T? What Americans value in kids and work

Younger adults are more likely than older ones to say it’s acceptable to wear T-shirts and sweatpants to work

Are some toys only for boys or only for girls?

Frequent social media users are more likely to prefer the algorithm to chronological feeds

View all society and lifestyle content

U.S. sport sponsorship impact rankings: 2026

NFL's fantasy football season kicks off: How many Americans are playing in 2026?

FIFA World Cup 2026: North America built the stage. The attention went everywhere

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles61%
2.John Cena61%
3.Venus Williams56%
4.LeBron James55%
5.Stephen Curry54%

entity image

Post-tournament analysis: The 16 brands that won FIFA World Cup 2026

Who do you think is overall the greatest basketball player of all time?

Do you like soccer more than American football? We asked Americans to choose between their favorite sports

Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?

Could you score a World Cup penalty kick? Many men say yes

The top five sponsor brands gaining among FIFA World Cup fans in the U.S.

View all sports content

Americans are worried about using AI – but that isn’t stopping them from using it

More American women are using Reddit – but who are they and how can brands reach them?

Do Americans trust AI news summaries? [Reality checks ft. Vince Nero]

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.iPhone 1759%
2.Apple iPhone 16 Pro Max59%
3.iPhone 17 Pro Max57%
4.Apple iPhone 16 Pro56%
5.Apple iPhone 1656%

entity image

YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale

How much, if at all, would you trust an AI chatbot run by the federal government to answer your questions about government services?

Liberals are increasingly likely to worry about AI ending humanity

Who uses AI to write? (It's mostly not the least confident writers)

Openness to paid social media features varies by how Americans use social media

Which AI brands have the most satisfied users?

View all technology content

Tesla gains ground with U.S. consumers as consideration and perceptions improve

U.S. summer travel 2026: What people planned vs. what actually happened

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Marriott67%
2.Holiday Inn Express63%
3.Holiday Inn61%
4.Hilton59%
5.Hampton Inn57%

entity image

Where Americans stay on vacation

If a triumphal arch in Washington, D.C., were constructed, would you support or oppose making the arch a military complex housing drones and snipers?

The next adventure: How working U.S. empty nesters are traveling in 2026

Fill up favorites: U.S. gas station rankings 2026

Which U.S. hotel brands have the most satisfied customers in 2026?

As airfares rise in the U.S., which airlines are gaining on value?

View all travel content

Real people

Highly engaged panel members share true reflections of their realities: opinions, behavior & experiences.

why-real-people-desktop

why-real-people-mobile

Accurate data

Real data that you can trust with confidence, guiding impactful action.

why-accurate-data-desktop

why-accurate-data-mobile

Pioneering tech & AI

Always-on, powerful technology that augments real data, from real people, with no distortions.

why-tech-ai-desktop

why-tech-ai-mobile

Award-winning experts

Remarkable research experts work to tailor data delivery and insights to suit your needs.

why-experts-desktop

why-experts-mobile

People left

People right

App screenshot

"The best survey app ever"

Our 30 million members say our surveys are interesting, our app is easy to use, they appreciate the rewards & love seeing their opinions reported around the world.