/Research Reality

Trump approval slump

Democrats less unpopular

US Financial report

Launch a survey

WEBINAR: AI interviews

Partisan gerrymandering

Kimmel and Trump

Latest Economist poll

Tracking Trump's term

Audience activation

/Research Reality

Trump approval slump

Democrats less unpopular

US Financial report

Launch a survey

WEBINAR: AI interviews

Partisan gerrymandering

Kimmel and Trump

Latest Economist poll

Tracking Trump's term

Audience activation

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Americans’ favorite planet other than Earth? It's Mars

High-resolution 3D close-up view of the planet Mars showing its rugged surface, reddish terrain, and detailed geological features. The illuminated hemisphere displays craters, canyons, volcanic regions, and natural rock formations that define the Martian landscape. The dark space background enhances the dramatic lighting and makes the planet stand out with realistic texture and color.

Gerrymandering, political parties, and Donald Trump's weakening support: April 24 - 27, 2026 Economist/YouGov Poll

WASHINGTON, DC - APRIL 25: U.S. President Donald Trump speaks during a press conference in the Brady Briefing Room of the White House on April 25, 2026 in Washington, DC. President Trump is making a statement after the cancelation of the annual White House Correspondents Association Dinner after a possible shooting. (Photo by Nathan Howard/Getty Images)

President Trump's second-term job approval rating

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

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Congressional ballot voting intention

In response to Trump, Kimmel said Monday that his “expectant widow” line “obviously was a joke about their age difference. ... It was a very light roast joke about the fact that he’s almost 80 and she’s younger than I am. It was not by any stretch of the definition a call to assassination. And they know that." Which of the following is closer to your view about Kimmel saying on his show that Melania Trump had “a glow like an expectant widow”?

How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]

We asked Americans what they think about 22 Palantir statements on tech and society

Why we treat our members as people, not a resource to be churned through

Brand analysis: Sneaker brand Hoka is gaining pace in the U.S. in 2026

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How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

[US webinar] America's favorite auto brands: Who attracts attention, and who earns loyalty?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Trust in the age of generative AI

US Biggest Brand Movers - April 2026

U.S. Advertisers of the Month 2026

Best bites 2026: U.S. restaurant brand rankings

Best bites 2026: Canada QSR rankings

How brands can reach Gen Z: Where they spend time and what drives discovery

[On-demand US webinar] Debt, savings, and investing in 2026: The new consumer squeeze

[On-demand US webinar] America’s favorite restaurant brands: Who’s winning in 2026?

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Brand analysis: Sneaker brand Hoka is gaining pace in the U.S. in 2026

US Biggest Brand Movers - April 2026

How sustainability policies impact Americans' purchase behavior

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid84%
2.Dawn84%
3.M&M's82%
4.Ziploc80%
5.Cheerios80%

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How often Americans buy food and drinks at: Outdoor markets

About how often do you drink milk or milk alternatives?

How men and women in the U.S. differ in gift-giving habits

Best bites 2026: U.S. restaurant brand rankings

Best bites 2026: Canada QSR rankings

[On-demand US webinar] Debt, savings, and investing in 2026: The new consumer squeeze

View all consumer content

Getting by or getting ahead? U.S. debt, investment, and savings report 2026

Stablecoins in the U.S.: Rising policy momentum, limited public awareness

Have cryptocurrencies gained mass market trust in the U.S.?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer banks & financial service providers

1.Visa68%
2.MasterCard61%
3.Capital One50%
4.Chase48%
5.American Express46%

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U.S. consumer spending and budgeting trends in 2026

How capable do you think AI is now at writing news articles, compared to people who do it professionally?

From awareness to action: how effectively do the world’s top brands convert?

Americans still don’t trust banking sector AI use

Americans contemplate a post-penny future

Click, tap, or talk to a human: How Americans really want to bank

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‘Sinners’ is Americans’ top pick for Best Picture at the 2026 Oscars

Most streamed TV shows in the U.S. 2026

Social media influence on mental health

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Rap & hip-hop music artists

1.Eminem57%
2.Ice Cube53%
3.Beastie Boys51%
4.Pharrell Williams50%
5.Tupac Shakur49%

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Paid film consumption

In general, do you think Jimmy Kimmel is too political or not political enough?

One in four Americans say Oscar wins make them more likely to see a film in cinemas

TikTok made me buy it: Who’s discovering new products on social media in 2026?

YouGov Behavioral: Viewership Trends by UK Political Party

YouGov Behavioral: Top Film & TV (US & UK, January 2026)

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Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Band-Aid84%
2.Neosporin73%
3.Tylenol66%
4.Advil66%
5.Benadryl65%

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Carbon pricing means requiring businesses to pay a fee for each ton of carbon dioxide emissions they cause. Do you think that carbon pricing is good or bad?

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

Half of Americans believe aliens have visited Earth

Younger Americans grow more doubtful of health insurers’ value for money

Few Americans trust AI-powered mental health apps, survey finds

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Gerrymandering, political parties, and Donald Trump's weakening support: April 24 - 27, 2026 Economist/YouGov Poll

We asked Americans what they think about 22 Palantir statements on tech and society

President Trump's second-term job approval rating

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

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Congressional ballot voting intention

In response to Trump, Kimmel said Monday that his “expectant widow” line “obviously was a joke about their age difference. ... It was a very light roast joke about the fact that he’s almost 80 and she’s younger than I am. It was not by any stretch of the definition a call to assassination. And they know that." Which of the following is closer to your view about Kimmel saying on his show that Melania Trump had “a glow like an expectant widow”?

MAGA Republicans are far more likely to support helping U.S. allies when thinking of help that allies might provide to the U.S.

The pope, the president, the war with Iran, Ukraine, Israel, and more: April 17 - 20, 2026 Economist/YouGov Poll

A majority of Americans support legalizing marijuana use. Support is highest among middle-aged Americans

Iran, Trump's health, gas prices, and more: April 10 - 13, 2026 Economist/YouGov Poll

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Americans’ favorite planet other than Earth? It's Mars

This poll is over the moon

Socializing - past week

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Social activities

1.Listening to music90%
2.Spending time with family83%
3.Watching movies82%
4.Watching TV81%
5.Surfing the Internet81%

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How many hours do Americans sleep at night

How big of a problem do you think political violence is in the U.S. today?

Many Americans don't have a favorite dinosaur

Are humans monogamous by nature? Here’s what Americans think

Which proverbs do Americans find wise?

What Americans think about overpopulation, birth rates, and children

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Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix

FIFA World Cup 2026 global brand handbook

Has Olympic gold translated into gains for the NHL?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Contemporary sports personalities

1.Simone Biles57%
2.John Cena54%
3.Venus Williams53%
4.Caitlin Clark50%
5.LeBron James47%

Kansas City Chiefs

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Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic

How important do you think tailgating is to the overall experience of a sporting event?

The ad plays that paid off on Super Bowl Sunday 2026

[On-demand US webinar] Sport tourism appetite: What drives fans to travel in 2026?

Celebrity recall: Who scored big in Super Bowl 2026 ads

YouGov Sport Global Buzz Rankings 2026

View all sports content

How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]

Trust in the age of generative AI

How Discord gamers differ from general gamers in the U.S.

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Apple iPhone 15 Pro50%
2.Samsung Galaxy S25 Plus50%
3.Apple iPhone 16 Pro50%
4.Apple iPhone 16 Pro Max50%
5.Apple iPhone 1549%

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Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy

How often do you use AI tools for getting news?

Heavy social media users in the U.S. are more engaged with ads and buying across categories

Using transition statements in online surveys

[US-recording] From smart homes to smartphones: The tech brands Americans love

How Americans communicate in 2026: The rise of messaging & AI trends

View all technology content

[US webinar] America's favorite auto brands: Who attracts attention, and who earns loyalty?

Value perception keeps Southwest aloft amid recent turbulence

Vacations days taken - past month

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Holiday Inn Express61%
2.Hilton59%
3.Holiday Inn57%
4.Marriott54%
5.Hampton Inn53%

The White House

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Where Americans stay on vacation

As far as you know, have the people who have participated in recent protests against ICE actions in Minnesota been...?

Boomers are still shaping travel demand — here’s how

Sport tourism: Measuring fan appetite report

Best brand rankings: Why Toyota is a global automotive powerhouse in 2026

What’s stopping non-EV intenders from considering an electric vehicle?

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