/Research Reality

Attacks on Iran

Texas primaries

Sport tourism: Measuring fan appetite report

Serviced Surveys

NEW: YouGov BrandIndex Voices

/Research Reality

Attacks on Iran

Texas primaries

Sport tourism: Measuring fan appetite report

Serviced Surveys

NEW: YouGov BrandIndex Voices

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How Americans feel about the U.S. attack on Iran

In this U.S. Navy released handout, Arleigh Burke-class guided-missile destroyer USS Frank E. Petersen Jr. (DDG 121) fires a Tomahawk Land Attack Missile during operations in support of Operation Epic Fury, on February 28, 2026 at Sea.

Talarico, Paxton lead Texas U.S. Senate primaries

Left: Texas State Representative James Talarico speaks at rally at the UT Dallas Campus on February 26, 2026 in Richardson, Texas. Right: Rep. Jasmine Crockett (D-TX) speaks at a campaign rally on February 22, 2026 in San Antonio, Texas.

President Trump's second-term job approval rating

Congressional ballot voting intention

Historical figures

1.Albert Einstein82%
2.Abraham Lincoln79%
3.Rosa Parks79%
4.Martin Luther King, Jr.74%
5.Benjamin Franklin74%

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Who do you think is most likely to win the most votes in the 2026 U.S. midterm elections?

YouGov BrandIndex Voices released

Groundbreaking AI-powered qualitative tool delivers the ‘why’ behind brand tracking – at scale

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Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic

The ad plays that paid off on Super Bowl Sunday 2026

[US webinar] Sport tourism appetite: What drives fans to travel in 2026?

[US webinar] AI-conducted interviews: A new approach to brand tracking

Celebrity recall: Who scored big in Super Bowl 2026 ads

[US webinar] Beyond the price tag - How value and quality shape fashion brand consideration

YouGov Sport Global Buzz Rankings 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Gen Z apparel shopping: What sets the younger generation apart from the overall population?

How Walmart is extending its brand advantage in the U.S. retail landscape

How sustainability policies impact Americans' purchase behavior

How often Americans buy food and drinks at: Outdoor markets

1.Band-Aid82%
2.Heinz Ketchup82%
3.M&M's81%
4.Kit Kat80%
5.Lysol80%

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About how often do you drink milk or milk alternatives?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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U.S. consumer spending and budgeting trends in 2026

From awareness to action: how effectively do the world’s top brands convert?

Americans still don’t trust banking sector AI use

Americans contemplate a post-penny future

Consumer banks & financial service providers

1.Visa69%
2.MasterCard63%
3.Chase49%
4.Capital One47%
5.American Express46%

Donald Trump, Jr.

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Would you support or oppose the government requiring that for the following year, credit card companies can charge no more than 10% interest?

Brand health tracking

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TikTok made me buy it: Who’s discovering new products on social media in 2026?

YouGov Behavioral: Top Film & TV (US & UK, January 2026)

Social media influence on mental health

Paid film consumption

Rap & hip-hop music artists

1.Eminem57%
2.Ice Cube54%
3.Beastie Boys51%
4.LL Cool J49%
5.Salt-N-Pepa47%

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If you were attending a speech and the speaker said something that offended you, how would you most likely respond?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season

Half of Americans believe aliens have visited Earth

1.Band-Aid82%
2.Neosporin70%
3.Advil66%
4.Benadryl65%
5.Tylenol65%

Do you think greenhouse gas emissions threaten human life and well being?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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How Americans feel about the U.S. attack on Iran

Talarico, Paxton lead Texas U.S. Senate primaries

President Trump's second-term job approval rating

Congressional ballot voting intention

Historical figures

1.Albert Einstein82%
2.Abraham Lincoln79%
3.Rosa Parks79%
4.Martin Luther King, Jr.74%
5.Benjamin Franklin74%

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Who do you think is most likely to win the most votes in the 2026 U.S. midterm elections?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

View all politics and current affairs content

How Americans feel about household chores — and dividing them

Americans' favorite condiments

Socializing - past week

How many hours do Americans sleep at night

Social activities

1.Listening to music89%
2.Spending time with family81%
3.Watching movies80%
4.Spending time with friends80%
5.Visiting museums78%

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Who is more likely to be the eventual winner of the conflict between the U.S. and its allies, and Iran and its allies?

Brand health tracking

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Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic

What Americans think about the Super Bowl and Bad Bunny

Which animals do Americans think are fair game for hunters?

Chiefs fatigue? More Americans are rooting for the Eagles in the Super Bowl

Contemporary sports personalities

1.John Cena55%
2.Simone Biles54%
3.LeBron James46%
4.Venus Williams46%
5.Stephen Curry46%

Kansas City Chiefs

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Which of the following parts of this year's Super Bowl broadcast did you enjoy the most?

Brand health tracking

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How Americans communicate in 2026: The rise of messaging & AI trends

[US webinar] AI-conducted interviews: A new approach to brand tracking

[US webinar] From smart homes to smartphones: The tech brands Americans love

Top in tech: U.S. consumer electronics rankings 2026

1.Apple iPhone 1552%
2.Apple iPhone 1650%
3.Samsung Galaxy S2549%
4.Apple iPhone 16 Pro49%
5.Samsung Galaxy S25 Plus48%

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Which is closest to your view on AI companies licensing their technology to the U.S. military?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Sport tourism: Measuring fan appetite report

Best brand rankings: Why Toyota is a global automotive powerhouse in 2026

Vacations days taken - past month

Where Americans stay on vacation

1.Hilton58%
2.Marriott57%
3.Holiday Inn56%
4.Courtyard by Marriott55%
5.Holiday Inn Express51%

New York City, NY

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As far as you know, have the people who have participated in recent protests against ICE actions in Minnesota been...?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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