/Research Reality

Voting intention

GB Financial report

Launch a survey

Anti-ageing report 2026

US-Iran conflict

How we conduct VI polls

Competitor monitoring

Audience activation

/Research Reality

Voting intention

GB Financial report

Launch a survey

Anti-ageing report 2026

US-Iran conflict

How we conduct VI polls

Competitor monitoring

Audience activation

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Where does political opinion stand in Wales, ahead of the 2026 Senedd election?

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Europeans say national governments and EU handling energy prices badly

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Government approval

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Voting intention

Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

King Charles III

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Do you think it is acceptable or unacceptable for MPs to drink alcohol on evenings where later on they will have late-night votes in Parliament?

What does the public think about MPs defecting?

YouGov’s MRP of the 2026 local elections shows Reform UK on course for significant gains in the West Midlands

Would anyone do a better job than Keir Starmer?

How do Britons feel about nuclear energy?

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Business sentiment tracker: Two in five businesses say AI adoption is important for future growth

[UK webinar] Great Britain's favourite auto brands: Who attracts attention, and who earns loyalty?

[On-demand UK webinar] Insights without the team: Market research 101

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

UK Biggest Brand Movers - April 2026

UK Advertisers of the Month 2026

Best bites 2026: UK quick service restaurant rankings

[On-demand UK webinar] Debt, savings, and investing in 2026: The new consumer squeeze

[On-demand UK webinar] The UK’s best QSR brands: who’s winning in 2026

Forever young? Great Britain anti-ageing report 2026

UK Biggest Brand Movers - March 2026

Top threads: UK fashion retailer rankings 2026

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Sephora’s return to the UK is resonating with male consumers

Crufts “controversy” boosts visibility but weakens sentiment for The Royal Kennel Club

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy44%
2.British Gas37%
3.EDF Energy32%
4.M&S Energy26%
5.Green Energy UK26%

Marks & Spencer

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Do Brits shop for gifts online or in store?

Do you like or dislike pickles?

Holland & Barrett ad awareness rises following ‘Back Your Body’ campaign launch

Getting by or getting ahead? Great Britain debt, savings and investment report 2026

How AI-powered receipt scanning is enhancing shopper insights

How men and women differ in gift-giving habits in the UK

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Business sentiment tracker: Two in five businesses say AI adoption is important for future growth

As Gap partners with Victoria Beckham, how does the mid-market retailer compare to premium clothing brands?

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar46%
2.Richard Branson45%
3.Bill Gates40%
4.Deborah Meaden38%
5.Mark Zuckerberg33%

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How Brits feel about the banking industry

Would you support or oppose capping the maximum wage for bosses in a company at no more than 10 times higher than the lowest wage in that company?

Business Sentiment Tracker: Businesses lack confidence in the UK economy – but back themselves to succeed

Can stablecoins find an audience in the UK?

UK financial outlook 2026: Consumer spending trends, budgeting habits and financial expectations

From awareness to action: how effectively do the world’s top brands convert?

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Losing the plot: Should streaming services cater to second screeners?

How short-form video on social media is impacting TV viewership in 2026

How often Brits go to the theatre and musicals

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Most streamed TV shows in the UK 2026

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How important is arts and creative industries to the British economy?

Would you support or oppose Tony Blair being appointed as foreign secretary?

AI in streaming entertainment: UK audiences want assistance, but not AI-generated content

YouGov Behavioral: Viewership Trends by UK Political Party

What is Britain’s favourite romcom?

YouGov Behavioral: Top Film & TV (US & UK, January 2026)

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Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Colgate81%
2.Boots80%
3.Vaseline78%
4.NHS78%
5.Superdrug76%

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How the government is handling the issue of health in the UK

If money were not an issue, would you be willing or unwilling to hire a person to clean your home on a regular basis?

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

Cancer Research UK retains top spot in YouGov’s 2026 Charity Rankings

[On-demand UK webinar] Understanding the new health and wellbeing consumer

View all health content

Where does political opinion stand ahead of the 2026 local and devolved elections?

Europeans say national governments and EU handling energy prices badly

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.Andy Burnham35%
2.David Frost34%
3.Nigel Farage29%
4.Laura Trott27%
5.Angela Rayner24%

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Voting intention

Who do you think poses a greater threat to the UK: Donald Trump or Vladimir Putin?

Where does political opinion stand in Wales, ahead of the 2026 Senedd election?

YouGov News Tracker: 26 - 27 April 2026

What does the public think about MPs defecting?

Voting intention, 26-27 April 2026: Ref 26%, Con 19%, Lab 18%, Grn 15%, LD 13%

View all politics and current affairs content

Most Europeans in six countries support banning social media for under-16s

How do Britons feel about going to the Moon?

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.National Lottery59%
2.EuroMillions57%
3.People's Postcode Lottery37%
4.The Health Lottery34%
5.Ladbrokes28%

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Government approval

If you could only have one in your house, would you prefer to have a dishwasher or a tumble dryer?

Britons increasingly negative about the United States’ impact on the world

How do Scots feel about the abolished “not proven” verdict?

Do Britons support reparations for the slave trade in principle?

By 49% to 33%, Britons say King Charles should cancel official visit to USA

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Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix

Arsenal or Man City may be the 2025/26 Premier League Champions – but they aren’t the healthiest brands in top-flight football

Which sports Brits play

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Paralympic GB63%
2.Team GB62%
3.England National Football Team56%
4.Great Britain Athletics Team54%
5.England National Rugby Union Sevens Team54%

England National Football Team

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Which sports Brits follow (watch live or support a team)

Which of the following do you think should win BBC Sports Personality of the Year this year?

FIFA World Cup 2026 global brand handbook

A warm reception for the 2026 Winter Olympics

2026 Winter Olympics UK audience statistics and sponsor recall: What YouGov data reveals

Six Nations adjusts its coverage and scheduling – what did the fans think?

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Apps versus SMS: Why Brits use different messaging services

How Brits communicate in 2026: Messaging dominates while AI use is emerging

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

X (formerly known as Twitter)

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How social media has affected the mental health of Brits

Under what circumstances should AI companies be allowed to ‘scrape’ content from publishers and artists (i.e. automatically extract their content to use to teach their AI models how to create similar content)?

How are Britons using AI at work?

What do the public think of AI-written articles – and should journalists have to disclose how they’ve used the technology?

[On demand UK webinar] AI-conducted interviews: A new approach to brand tracking

Top in tech: UK consumer electronics rankings 2026

View all technology content

Best brand rankings: Why Toyota is a global automotive powerhouse in 2026

UK car buyers divided on car features: minimalists vs luxury seekers

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn60%
2.Travelodge58%
3.Savoy Hotel51%
4.Walt Disney Parks and Resorts49%
5.Holiday Inn49%

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How many days holiday Brits take

Would you support or oppose the government creating a national database of disruptive airline passengers in order to ban them from all flights?

Commercial vehicle owners are concentrated among the UK’s highest-mileage drivers

Stagecoach boosts consumer consideration and outperforms other UK bus brands on key metrics

Globetrotter guide: GB international traveler outlook 2026

What sets SUV and hatchback buyers apart in the UK car market?

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