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US political polling

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Australia financial report

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/Research Reality

Sport tourism report

US political polling

UK political polling

Australia financial report

Brand health tracking

Launch a survey

United StatesUSA

United KingdomUK

DeutschlandDE

FranceFR

EspañaES

ItaliaIT

InternationalINTL

More trips, bigger budgets, diverse experiences: Inside affluent travel

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Americans’ favorite planet other than Earth? It's Mars

High-resolution 3D close-up view of the planet Mars showing its rugged surface, reddish terrain, and detailed geological features. The illuminated hemisphere displays craters, canyons, volcanic regions, and natural rock formations that define the Martian landscape. The dark space background enhances the dramatic lighting and makes the planet stand out with realistic texture and color.

President Trump's second-term job approval rating

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

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Congressional ballot voting intention

In the United States, do you think it should be legal or illegal to draw electoral districts in a way that makes it harder for members of a particular racial group to elect their preferred candidates?

Gerrymandering, political parties, and Donald Trump's weakening support: April 24 - 27, 2026 Economist/YouGov Poll

How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]

We asked Americans what they think about 22 Palantir statements on tech and society

Why we treat our members as people, not a resource to be churned through

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Sephora’s return to the UK is resonating with male consumers

Where does political opinion stand ahead of the 2026 local and devolved elections?

Government approval

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

Politicians & political figures

1.Andy Burnham35%
2.David Frost34%
3.Nigel Farage29%
4.Laura Trott27%
5.Angela Rayner24%

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Voting intention

If money were not an issue, would you be willing or unwilling to hire a person to clean your home on a regular basis?

Europeans say national governments and EU handling energy prices badly

Crufts “controversy” boosts visibility but weakens sentiment for The Royal Kennel Club

Where does political opinion stand in Wales, ahead of the 2026 Senedd election?

YouGov News Tracker: 26 - 27 April 2026

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Weißer Spargel: Vor allem bei Älteren beliebt

Beyond Nutrition: Gesundheit ist mehr als Proteinpulver – YouGov-Analyse zeigt Paradigmenwechsel im Gesundheitsmarkt

Airfryer in Deutschland: Vom Trendgerät zum festen Bestandteil des Alltags

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Bleiben Sie informiert über aktuelle Trends, Insights und Entwicklungen in Ihrem Sektor

Trotz finanzieller Stabilität: Viele Deutsche halten sich mit Ausgaben und Investitionen zurück

Why we treat our members as people, not a resource to be churned through

Neuer YouGov-Report: Viele Deutsche halten finanziell Schritt – doch bei Schulden, Sparen und Investieren zeigen sich große Unterschiede

Haben Sie schon einmal die Nacht auf den 1. Mai gefeiert? Bitte wählen Sie alle zutreffenden Antworten aus.

Debt, Savings & Investment Report 2026 – Deutschland

Mehr als Fußball: Warum die WM 2026 für Marken jetzt schon entscheidend ist

40 Jahre Tschernobyl: Atomrisiko wird verdrängt, kaum Vorsorge für Ernstfall – Atomkraft bleibt Spaltthema

Von Loyalität zu Empfehlung: Wie Treueprogramme Markenempfehler aktivieren

Besuchen Sie unsere DE-Website

Biggest Brand Movers – France – Avril 2026

Why we treat our members as people, not a resource to be churned through

Journées Portes Ouvertes automobiles : un levier à réinventer

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

Euro numérique : la BCE avance, mais les Français restent prudents

Le Live Shopping en France : encore discret mais ultra-performant

Forever young? anti-aging report France 2026

[CH On-Demand Webinaire] Commune-Check et StratPop – Des stratégies basées sur les données pour les communes

Selon une étude YouGov, la voiture est le moyen de transport le plus populaire, mais un sur deux prend les transports publics au quotidien

Biggest Brand Movers – France – Mars 2026

YouGov France Advertisers of the Month 2026

YouGov France Word of Mouth Risers 2026

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Why we treat our members as people, not a resource to be churned through

YouGov FootballIndex: los clubes de La Liga vistos desde la perspectiva de marca

Spain restaurant brand rankings: ¿Qué marcas de restauración destacan entre los adultos españoles?

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

[On-demand ES webinar] Spain restaurant brand rankings: ¿Qué marcas de restauración destacan entre los adultos españoles?

La IA entra en la maleta: así se transforma la planificación de viajes en España con las nuevas tecnologías

Pedro Sánchez ¿Aprobado o suspenso en relaciones internacionales?

YouGov España Word of Mouth Risers 2026

Top threads: Spain fashion retailer rankings 2026

YouGov España Anunciante del mes - Marzo 2026

Consumer bank rankings: ¿Qué entidades están ganando terreno entre los consumidores?

El viajero español y las actividades turísticas online: cómo cambia el comportamiento según la edad

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Why we treat our members as people, not a resource to be churned through

Risparmi e investimenti nel 2026: l'approccio degli italiani

Le abitudini di lettura in Italia: quando, come e cosa leggono gli italiani

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

Tigotà: retail Brand Mover di marzo 2026

[On-demand IT webinar] Risparmi e investimenti nel 2026: l'approccio degli italiani

Giocare d’anticipo: il potenziale dello Sport Femminile

Viaggi di gruppo in Italia: un mercato in crescita

L’uso dell’Intelligenza Artificiale nei viaggi: diffusione, fiducia, benefici e timori degli utenti

La Mood Economy: che cosa significa la felicità per i consumi quotidiani

YouGov e Circana lanciano Complete Market, offrendo una visione unificata dei dati degli acquirenti e del mercato

Rummo: Food Brand Mover di Febbraio 2026

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What’s behind Xiaomi’s rising Ad Awareness in Indonesia?

Food shopping: Weekend Surge and Midweek Online Boom

Europeans say national governments and EU handling energy prices badly

YouGov BrandIndex Voices released

Groundbreaking AI-powered qualitative tool delivers the ‘why’ behind brand tracking – at scale

The effects of economic and socio-political conditions

The First YouGov Business Brunch Exceeded Expectations

FMCG market is growing again in Bulgaria— but inflation did most of the work

FMCG in Central & Eastern Europe: Trends, Insights, and Opportunities

When Shoppers Don’t Shop More—But Spend Differently

Slovak Shoppers Under Pressure: Consolidation, Promotions, and New Player

[APAC webinar] Debt, savings, and investing in 2026: The new consumer squeeze

The Fuel effect: Rising costs reshape how Australians live, travel and think about energy

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