/Research Reality

YouGov Best Brand Rankings 2026

US political polling

UK political polling

Brand health tracking

Consumer electronics rankings 2026

NEW: YouGov BrandIndex Voices

/Research Reality

YouGov Best Brand Rankings 2026

US political polling

UK political polling

Brand health tracking

Consumer electronics rankings 2026

NEW: YouGov BrandIndex Voices

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January 2026 saw an increase in consumer confidence

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[EU webinar] From smart homes to smartphones: The tech brands Europeans love

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Confidence in Singapore government rises but cost of living remains top public concern

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Top in tech: Australia consumer electronics rankings 2026

Top in tech: Thailand smartphone & tablet rankings 2026

Top in tech: India consumer electronics rankings 2026

Milano Cortina 2026 Winter Olympic Games

YouGov BrandIndex Voices released

Groundbreaking AI-powered qualitative tool delivers the ‘why’ behind brand tracking – at scale

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[EU webinar] From smart homes to smartphones: The tech brands Europeans love

Milano Cortina 2026 Winter Olympic Games

[EU webinar] Sport tourism appetite: What drives fans to travel in 2026?

Australia Advertisers of the Month 2026

Saudi Arabia Advertisers of the Month 2026

India Advertisers of the Month 2026

Canada Advertisers of the Month 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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January 2026 saw an increase in consumer confidence

Aldi's brand evolution in Australia: Trust, value and loyalty

Belgian FMCG Trends in Q4 2025: Frequency falls, bigger promos: Smart saving or shifting behaviour?

Winter 2025 Retailer Appreciation Report: how Belgian shoppers' expectations are evolving and who stands out

adidas vs Nike: A close race in global brand perception

Reaching real FMCG buyers: How to optimize campaigns with purchase behavior insights

Global brand health rankings reveal utility wins every time

Shopper intelligence

Know who buys what, where, how much, how often, and why (not) with next-level shopper intelligence.

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From awareness to action: how effectively do the world’s top brands convert?

APAC Biggest Brand Movers - December 2025

Dividend Drivers : Winning with Australians prioritising investments

Brands with the biggest Word-of-Mouth surge in APAC: November 2025

APAC Biggest Brand Movers - November 2025

Canadian Advertisers of the Month for November: Air Canada, Telus, and Nescafé

APAC Biggest Brand Movers - October 2025

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Brand performance: What's driving Netflix's global success in 2026?

Leisure and entertainment trends and insights 2025

YouGov Behavioral: The Rise of Vertical Shorts (September 2025)

Screens, streams, and scrolls: State of the UAE's media consumption in 2025

Screens, streams, and scrolls: State of the Indonesia's media consumption in 2025

Swedish Advertisers of the month: Disney+, Lidl and IKEA

Free-to-play games: A smart bet for online gambling providers?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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YouGov Behavioral: Healthcare Trends - Public Interest Report (December 2025)

AI is stepping into mental health but trust is still the missing ingredient

YouGov Behavioral: ADHD, Autism, Dyslexia - Social Listening Report

More than half of Australians are concerned about new COVID-19 variant, FLiRT

Two thirds of Singaporeans are worried about contracting Covid’s new variant FLiRT

Online discussions on autism surge worldwide – who's talking about it?

Global search volume for ADHD online skyrockets since 2019

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Confidence in Singapore government rises but cost of living remains top public concern

Australians overwhelmingly support stronger gun laws following Bondi attack

Singaporeans are more confident about career growth at home, even as a quarter expect recession

Tasmanians favour Dean Winter for Premier in event of Hung Parliament

YouGov's Most Recommended Brands 2025

YouGov was the most accurate pollster of the 2025 Australian federal election

Cost of living tops Singaporeans’ concerns, especially among past WP and PSP voters

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Singapore Consumer bank rankings 2025

Australia Consumer bank rankings 2025

[AU] The act of giving in 2025

Olympic Games Paris 2024: Top sports in Asia

Influence of brand's stance: How global causes drive consumer choices in APAC

APAC Spotlight Surveys Calendar - July, August, September

Lasting Power of Attorney (LPA) to CPF nominees: How common is end-of life planning in Singapore?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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[EU webinar] Sport tourism appetite: What drives fans to travel in 2026?

Heated Rivalry – Influence of sports shows on fandom and LGBTQIA+ representation

More than tennis: the innovations redefining this year’s Australian Open

Inside Messi’s India G.O.A.T. Tour: social buzz, sponsorship value & media impact

Sports trends and insights roundup 2025

Which sports do sports bettors follow?

With the World Cup of Hockey set to return, a look at ice hockey fans in key markets

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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[EU webinar] From smart homes to smartphones: The tech brands Europeans love

Top in tech: Australia consumer electronics rankings 2026

Top in tech: Thailand smartphone & tablet rankings 2026

Top in tech: India consumer electronics rankings 2026

Tech takeover: What is driving the success of tech brands on a global scale

Xiaomi’s brand health strengthens in Indonesia as perceptions improve beyond its user base

Two Singapores: Why heavy and light social media users need different marketing strategies

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Best brand rankings: Why Toyota is a global automotive powerhouse in 2026

Indonesia’s 2026 Ramadan mudik outlook: Top travel periods, transport modes, and booking methods

Indonesia & Thailand travel trends - Luxury vs budget travellers

Travel insights and trends 2025

[On-demand APAC-ME webinar] International traveler outlook: Trip trends for 2026

Hong Kong travellers reassess international trips amid rising costs and changing destination perceptions

Singapore’s international travellers rethink global travel amid rising costs and shifting destination perceptions

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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